Mentions.so Review 2026

Key Takeaways

• Monitoring-only tool that tracks brand mentions across AI models but lacks content generation, AI crawler logs, and optimization features that Promptwatch offers
• Covers 8 AI models (ChatGPT, Claude, Perplexity, Gemini, Grok, DeepSeek, Meta AI, Google AI Overviews) with daily updates and sentiment analysis
• Provides competitor comparison and AI traffic attribution, but no content gap analysis or writing tools to actually fix visibility issues
• Pricing starts at free for 25 prompts, up to $599/month for agencies managing 300 prompts across unlimited sites
• Best for brands that want basic mention tracking and reporting, not for teams that need to actively optimize content for AI visibility

Mentions.so is an AI brand monitoring platform that tracks how your company appears in responses from ChatGPT, Claude, Perplexity, and other large language models. Launched in 2024, it's aimed at SEO teams, digital marketers, and agencies who need visibility into the emerging channel of AI-generated search results. The core pitch: traditional SEO tools show you Google rankings, but they don't tell you what ChatGPT says when someone asks for product recommendations in your category.

The platform monitors 8 AI models -- ChatGPT, Claude, Perplexity, Gemini, Grok, DeepSeek, Meta AI, and Google AI Overviews. You add your domain, configure prompts (either manually or using their AI-suggested prompts), and Mentions.so runs those queries daily across all models to see if your brand gets mentioned, how it's positioned, and what sentiment the AI expresses. The dashboard shows mention frequency, sentiment trends over time, and side-by-side competitor comparisons.

Who this is for: marketing teams at SaaS companies, e-commerce brands, and digital agencies managing multiple clients. If you're a solo consultant or small business owner, the free tier (25 prompts, 3 LLMs) gives you a taste. If you're an agency with 10+ clients, you're looking at the Agency plan at $599/month for 300 prompts and unlimited sites. The sweet spot is mid-sized companies with dedicated SEO or content teams who are already thinking about AI search but don't have the bandwidth to manually query every model daily.

Mention Tracking Across LLMs

The core feature: you define prompts like "What are the best CRM tools for small businesses?" or "How do I choose an online course platform?" and Mentions.so queries ChatGPT, Claude, Perplexity, Gemini, Grok, DeepSeek, Meta AI, and Google AI Overviews with those exact prompts. It records whether your brand appears in the response, where it ranks (if it's in a list), and the context around the mention. You get a timeline view showing mention frequency over days and weeks, plus a heatmap comparing your visibility to competitors across models.

This is useful for spotting patterns -- maybe you're consistently mentioned in ChatGPT but invisible in Claude, or you rank #1 in Perplexity but #5 in Gemini. The dashboard breaks it down by model so you can see which AI engines favor your brand and which ones ignore you. Daily updates mean you catch changes quickly, like when a competitor suddenly starts appearing in responses where you used to dominate.

What's missing: Mentions.so tells you what is happening but not why or how to fix it. You see that Claude stopped mentioning you, but the platform doesn't analyze your content to show which pages are missing, which topics you're not covering, or what specific changes would improve your visibility. That's where tools like Promptwatch differ -- they include Answer Gap Analysis that shows exactly which prompts competitors rank for but you don't, plus content generation tools to fill those gaps.

Sentiment Analysis

Mentions.so analyzes the tone of each mention -- positive, neutral, or negative. If ChatGPT says "Brand X is a solid choice for beginners" that's positive. If it says "Brand X has been criticized for poor customer support" that's negative. The dashboard shows sentiment trends over time with a simple chart: green for positive, gray for neutral, red for negative.

This is helpful for reputation monitoring. If sentiment suddenly drops, you can investigate what changed -- maybe a competitor launched a feature you lack, or there's negative press AI models are picking up on. The sentiment view is per-model, so you can see if one AI has a more negative view of your brand than others.

Limitation: sentiment analysis is surface-level. It doesn't drill into why the AI expressed that sentiment or which specific content sources influenced it. You get a score, not a diagnosis. Promptwatch's citation analysis goes deeper by showing exactly which pages, Reddit threads, or YouTube videos AI models are reading when they form opinions about your brand.

Competitor Comparison

You can add up to 5 competitors (depending on your plan) and see how their mention rates compare to yours across all tracked models. The dashboard shows a side-by-side bar chart: your brand at 67% visibility, Competitor A at 59%, Competitor B at 46%, etc. You can filter by model to see who's winning in ChatGPT vs Claude vs Perplexity.

This is useful for benchmarking and spotting threats. If a competitor's visibility suddenly jumps 20 points, you know they're doing something right and you need to investigate. The comparison view also shows which prompts competitors appear in but you don't, giving you a list of queries to target.

What's missing: Mentions.so doesn't explain how competitors are winning. You see they're mentioned more often, but not which content they have that you lack, which keywords they're targeting, or what specific optimizations they made. Promptwatch's competitor heatmaps go further by showing page-level citation data and content gap analysis that tells you exactly what to write to catch up.

AI Traffic Analytics

Mentions.so includes a tracking snippet you add to your website to measure traffic from AI sources. It detects referrals from ChatGPT, Claude, Perplexity, and other AI models, then shows you in the dashboard how much traffic each model is sending and which pages are getting visited. You can also integrate Google Search Console to pull in AI Overviews traffic data.

This is one of the stronger features. Most AI monitoring tools stop at mention tracking and don't connect visibility to actual traffic. Mentions.so closes that loop by showing you whether increased mentions in ChatGPT actually translate to more visitors. The analytics view breaks down traffic by model, landing page, and date range.

Limitation: the traffic attribution is basic. You see total visits and top pages, but not conversion data, user behavior, or revenue attribution. Promptwatch's visitor analytics go deeper with session tracking, conversion tracking, and the ability to tie AI traffic to specific revenue outcomes.

Actionable Insights & Recommendations

Mentions.so claims to provide "practical recommendations to boost your AI rankings" and "tailored insights" on higher-tier plans. Based on the website copy and user testimonials, this appears to be a mix of automated suggestions (e.g. "Your brand isn't mentioned in Claude for keyword X -- consider creating content about Y") and alerts when visibility drops.

The testimonials mention things like "Mentions.so helped us figure out exactly why [we disappeared from Gemini] and how to fix it" and "showed us the specific content gaps we needed to fill." This suggests the insights go beyond raw data, but the website doesn't detail how deep the recommendations are or whether they're generated by AI analysis or manual review.

What's clear: Mentions.so does NOT include content generation tools. You get insights about what's missing, but you have to write the content yourself. Promptwatch's built-in AI writing agent generates full articles, listicles, and comparisons grounded in 880M+ citations and real prompt data, then helps you publish and track the results. That's the difference between a monitoring tool and an optimization platform.

Prompt Management

You can add prompts manually or use Mentions.so's AI-suggested prompts feature, which generates relevant queries based on your industry and domain. For example, if you're a CRM tool, it might suggest prompts like "What's the best CRM for real estate agents?" or "How do I integrate a CRM with my email marketing tool?" You review the suggestions and accept or reject them.

This is helpful for getting started quickly instead of brainstorming 50 prompts from scratch. The AI suggestions are based on common search patterns and competitor analysis. Once you've added prompts, they run daily across all tracked models.

Limitation: Mentions.so doesn't provide prompt volume estimates or difficulty scores. You don't know which prompts are high-value (lots of people asking) vs low-value (niche queries with minimal search volume). Promptwatch's Prompt Intelligence feature includes volume estimates, difficulty scoring, and query fan-outs that show how one prompt branches into sub-queries, helping you prioritize the prompts that actually matter.

Daily Reports & Alerts

You get daily or weekly email reports summarizing your brand's performance: mention rate changes, sentiment shifts, competitor movements, and top insights. The reports are designed to be client-ready for agencies, with clean formatting and key metrics highlighted.

Alerts notify you when visibility drops significantly or when a competitor starts appearing in prompts where you used to rank. This is useful for catching issues early -- if ChatGPT suddenly stops mentioning you, you get an alert within 24 hours instead of discovering it weeks later.

What's missing: no white-label reporting for agencies. The reports are branded with Mentions.so's logo. Promptwatch offers white-labeled client reporting on higher-tier plans, which is critical for agencies that want to present insights under their own brand.

Integrations & Ecosystem

Mentions.so integrates with Google Search Console to pull in AI Overviews traffic data. The tracking snippet works on any website platform (WordPress, Shopify, Webflow, custom HTML). No API is mentioned on the website, so custom integrations or data exports appear limited.

No browser extensions, mobile apps, or Looker Studio connectors are mentioned. This is a web-only dashboard. For agencies that want to pull data into custom reporting tools or build automated workflows, the lack of an API is a limitation.

Who Should Use Mentions.so

Mentions.so is best for brands and agencies that want basic AI mention tracking and reporting but don't need deep optimization tools. Specific use cases:

• SaaS companies tracking how ChatGPT and Claude recommend their product vs competitors. You want to know if you're being mentioned, how often, and in what context.
• E-commerce brands monitoring AI-generated product recommendations. If you sell running shoes, you want to know if Perplexity recommends your brand when someone asks "What are the best trail running shoes?"
• Digital agencies managing 5-20 clients who need AI visibility reports but don't have the budget or need for full optimization platforms. The Agency plan at $599/month for 300 prompts and unlimited sites is competitive for agencies.
• Marketing teams at mid-sized companies (50-200 employees) who are dipping their toes into AI search and want a simple dashboard to track progress.

Who should NOT use Mentions.so:

• Teams that need content optimization tools. If you want to actually fix visibility issues (not just track them), you need a platform like Promptwatch that includes Answer Gap Analysis, AI content generation, and AI crawler logs.
• Enterprise brands with complex multi-site, multi-language needs. Mentions.so's highest tier supports 10 sites and doesn't mention multi-language or multi-region tracking.
• Solo consultants or small businesses on a tight budget. The free tier is limited (25 prompts, 3 LLMs) and the jump to $99/month for the Starter plan might be steep if you're just experimenting.

Pricing Breakdown

Mentions.so offers four tiers:

• Free: 25 prompts, 6,000 AI responses/month, daily updates, 1 site, unlimited seats, track 3 LLMs (ChatGPT, Claude, Perplexity), AI traffic analytics. Good for testing the platform or tracking a single brand with limited prompts.
• Starter ($99/month): 50 prompts, 12,000 AI responses, 5 sites, track all 8 LLMs, AI traffic analytics, tailored insights. Best for small teams or solo marketers managing a few brands.
• Pro ($249/month): 100 prompts, 24,000 AI responses, 10 sites, all LLMs, AI traffic analytics, tailored insights. For mid-sized marketing teams or small agencies.
• Agency ($599/month): 300 prompts, 72,000 AI responses, unlimited sites, all LLMs, AI traffic analytics, tailored insights, pitch workspace (coming soon), early access to beta features. For agencies managing multiple clients.

Annual billing saves 16%. Free trial available. No credit card required to start.

How this compares: Promptwatch's Essential plan is $99/month for 50 prompts and includes AI crawler logs, content generation (5 articles/month), and Answer Gap Analysis. Mentions.so's Starter plan at the same price gives you 50 prompts but no content tools or crawler logs. For teams that want to optimize (not just monitor), Promptwatch offers more value at the same price point.

Strengths

• Clean, simple dashboard: Easy to understand at a glance. No overwhelming feature bloat.
• AI traffic attribution: One of the few tools that connects mention tracking to actual website traffic from AI sources.
• Competitor comparison: Side-by-side visibility heatmaps make it easy to benchmark against rivals.
• Daily updates: Catch changes quickly instead of waiting for weekly reports.
• Unlimited seats: Share access with your entire team without per-user fees.

Limitations

• No content generation tools: You get insights about what's missing, but you have to write the content yourself. Promptwatch includes an AI writing agent that generates articles grounded in real citation data.
• No AI crawler logs: You can't see which AI models are actually crawling your website, how often, or which pages they're reading. Promptwatch's crawler logs show real-time activity from ChatGPT, Claude, Perplexity, etc.
• No Answer Gap Analysis: Mentions.so doesn't show which prompts competitors rank for but you don't, or what specific content you're missing. Promptwatch's Answer Gap Analysis surfaces exactly which topics and angles your site lacks.
• No prompt volume or difficulty data: You don't know which prompts are high-value vs low-value. Promptwatch provides volume estimates and difficulty scores to help you prioritize.
• Limited multi-language/multi-region support: No mention of tracking AI responses in different languages or from different countries. Promptwatch supports multi-language and multi-region monitoring with customizable personas.
• No Reddit or YouTube tracking: Mentions.so doesn't surface Reddit discussions or YouTube videos that influence AI recommendations. Promptwatch includes Reddit & YouTube insights.
• No ChatGPT Shopping tracking: Doesn't monitor when your brand appears in ChatGPT's product recommendations or shopping carousels. Promptwatch tracks this.
• No API or Looker Studio integration: Limited options for custom reporting or data exports.

Bottom Line

Mentions.so is a solid monitoring tool for brands and agencies that want basic AI mention tracking, sentiment analysis, and competitor comparison. It's easy to use, covers 8 major AI models, and includes AI traffic attribution -- a feature many competitors lack. The pricing is competitive for agencies managing multiple clients, and the daily reports keep you informed about visibility changes.

But it's a monitoring-only platform. You see what's happening, but you're on your own to fix it. There's no content gap analysis, no AI writing tools, no crawler logs, and no optimization features. For teams that want to actively improve their AI visibility (not just track it), Promptwatch is the stronger choice. It shows you what's missing, helps you create content that ranks in AI, and tracks the results -- the full optimization loop that Mentions.so doesn't close.

Best use case in one sentence: Mentions.so is for brands that want a simple dashboard to monitor AI mentions and report to stakeholders, but don't need (or aren't ready for) deep content optimization tools.