Mentions.so vs AI Peekaboo (2026): Which AI visibility tool is right for you?

Key Takeaways

• Mentions.so offers a free tier and starts at $99/mo, while AI Peekaboo starts at $99/mo with no free option -- but Peekaboo includes white-label capabilities at the base price
• AI Peekaboo is built specifically for agencies and SaaS companies with Looker Studio integration and API access, while Mentions.so targets individual marketers and small teams
• Both track the same core AI models (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek, Meta AI), but Mentions.so emphasizes sentiment analysis and daily insights
• Mentions.so provides AI-suggested prompts and actionable recommendations to improve rankings, while AI Peekaboo focuses on visibility scoring and white-label reporting
• For agencies managing multiple clients, AI Peekaboo's white-label and API features make it the stronger choice. For solo marketers or startups testing AI visibility, Mentions.so's free tier is a better entry point
• Neither tool offers content generation or gap analysis -- if you need to actually create content that ranks in AI search, Promptwatch combines tracking with AI content generation and optimization tools

Overview

Mentions.so

Mentions.so is an AI brand tracking platform that monitors how ChatGPT, Claude, Gemini, Perplexity, and other AI models mention your brand. It tracks sentiment, compares your visibility to competitors, and delivers daily reports with actionable recommendations. The platform uses AI to suggest relevant prompts and shows you exactly what each model says about your brand. Over 100 brands use it to track real AI mentions and spot missed opportunities.

The tool is aimed at individual marketers, SEO consultants, and small teams who want to understand their AI search presence without a massive budget. The free tier lets you test the waters before committing.

AI Peekaboo

AI Peekaboo is an AI visibility and analytics tool designed for agencies and SaaS companies. It tracks brand mentions across the same set of AI models, but the focus is on white-label reporting, Looker Studio integration, and API access. The platform calculates visibility scores and lets you monitor specific prompts to see when and how AI models mention your brand.

There's no free tier here -- AI Peekaboo starts at $99/mo and assumes you're either an agency managing multiple clients or a SaaS company that needs to embed AI visibility data into your own dashboards. The white-label feature is included at the base price, which is unusual in this space.

Side-by-Side Comparison

Pricing

Both platforms start at $99/mo, but the value proposition is different.

Mentions.so's free tier is a real differentiator if you're just starting out or want to test AI visibility tracking before paying. AI Peekaboo assumes you're ready to pay from day one, but you get white-label capabilities immediately -- something that typically costs extra on other platforms.

Feature deep-dive

AI model coverage

Both tools track the major AI models that matter in 2026. Mentions.so covers ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek, and Meta AI. AI Peekaboo covers ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode, and Grok.

The overlap is nearly complete. Mentions.so includes DeepSeek and Meta AI, while AI Peekaboo adds Google AI Mode. In practice, the difference is minimal -- you're covered for the models your audience actually uses.

Verdict: Tie. Both cover the essential models.

Sentiment tracking and insights

Mentions.so explicitly tracks sentiment -- positive, neutral, or negative -- and shows you how AI models portray your brand over time. The dashboard visualizes sentiment trends and flags negative mentions so you can respond. Daily reports include actionable recommendations to improve your AI rankings.

AI Peekaboo focuses on visibility scores rather than sentiment. You see whether you're mentioned and how often, but there's no breakdown of tone or context. The emphasis is on tracking presence, not analyzing how you're talked about.

Verdict: Mentions.so wins if sentiment matters to you. If you just want to know "are we mentioned or not," AI Peekaboo's simpler approach works fine.

Prompt discovery and tracking

Mentions.so uses AI to suggest relevant prompts based on your brand and industry. You can accept or reject these suggestions, or add your own custom prompts. This is helpful if you're not sure which questions your audience is asking AI models.

AI Peekaboo requires you to manually select or input the prompts you want to track. There's no AI-powered suggestion engine. You need to already know which prompts matter.

Verdict: Mentions.so makes it easier to get started, especially if you're new to AI search optimization.

White-label and agency features

AI Peekaboo includes white-label reporting at the $99/mo base price. You can rebrand the dashboard and reports with your agency's logo and colors, then deliver them to clients. Looker Studio integration and API access are also available, so you can pull data into your own reporting stack.

Mentions.so doesn't mention white-label capabilities or API access. The platform is designed for direct use by the brand or marketer, not for reselling or embedding in client dashboards. The $599/mo Agency plan exists, but details on white-label features aren't clear.

Verdict: AI Peekaboo is the obvious choice for agencies. White-label at $99/mo is a strong value.

Traffic attribution

Mentions.so tracks AI traffic and shows you exactly how much traffic you're getting from AI models and where it's coming from. This closes the loop between visibility and actual results.

AI Peekaboo doesn't mention traffic attribution. You can see visibility scores, but connecting that to website traffic or conversions isn't part of the platform.

Verdict: Mentions.so wins if you need to prove ROI or connect AI visibility to business outcomes.

Competitor analysis

Mentions.so lets you compare your visibility to competitors in real-time. You see which brands are mentioned more often and for which prompts. The dashboard shows percentage visibility for each competitor, so you know where you stand.

AI Peekaboo doesn't highlight competitor comparison as a core feature. You can track your own brand, but side-by-side competitor analysis isn't emphasized.

Verdict: Mentions.so is better for competitive intelligence.

Ease of use and onboarding

Mentions.so emphasizes simplicity: add your brand, pick or customize prompts (with AI help), and get daily insights. The interface is clean and the workflow is straightforward. The free tier lets you test everything before paying.

AI Peekaboo's onboarding is less clear from the website, but the focus on agencies suggests a more technical setup. Looker Studio integration and API access imply you need some technical chops to get full value.

Verdict: Mentions.so is easier for non-technical users. AI Peekaboo assumes you know what you're doing.

Pros and cons

Mentions.so

Pros:

• Free tier available -- test before you buy
• AI-suggested prompts make setup faster
• Sentiment analysis shows how AI models portray your brand
• Traffic attribution connects visibility to actual results
• Competitor comparison built in
• Daily reports with actionable recommendations
• 16% discount on annual billing

Cons:

• No white-label features at lower tiers (unclear if available at all)
• No API access mentioned
• Agency plan is $599/mo, which is steep if you just need white-label
• Less focus on technical integrations (Looker Studio, etc.)

AI Peekaboo

Pros:

• White-label reporting included at $99/mo -- huge value for agencies
• Looker Studio integration for custom dashboards
• API access for embedding data in your own tools
• Built specifically for agencies and SaaS companies
• Visibility scoring is simple and clear

Cons:

• No free tier -- you pay from day one
• No AI-suggested prompts -- you need to know which prompts to track
• No sentiment analysis mentioned
• No traffic attribution mentioned
• Competitor comparison not emphasized
• Less focus on actionable insights or recommendations

Who should pick which tool

Choose Mentions.so if:

• You're an individual marketer, SEO consultant, or small team
• You want to test AI visibility tracking before committing budget
• Sentiment analysis matters -- you need to know how AI models talk about your brand, not just whether they mention you
• You want AI-suggested prompts to speed up setup
• Traffic attribution is important -- you need to connect AI visibility to actual website traffic
• Competitor comparison is a priority
• You prefer a simple, guided onboarding experience

Choose AI Peekaboo if:

• You're an agency managing multiple clients and need white-label reporting
• You want to embed AI visibility data in Looker Studio or your own dashboards
• API access is a requirement for your workflow
• You're a SaaS company that needs to track AI visibility at scale
• You already know which prompts to track and don't need AI suggestions
• You're comfortable with a more technical setup
• You don't need sentiment analysis or traffic attribution -- visibility scoring is enough

Consider Promptwatch if:

Both Mentions.so and AI Peekaboo are monitoring tools -- they show you where you're visible (or invisible) in AI search results, but they don't help you fix the problem. If you need to actually create content that ranks in AI models, Promptwatch combines tracking with content gap analysis and an AI writing agent. It shows you which prompts competitors are visible for but you're not, then generates articles grounded in real citation data to close those gaps. You're not just watching the scoreboard -- you're playing the game.

Final verdict

Mentions.so and AI Peekaboo solve the same core problem -- tracking brand visibility in AI search engines -- but they're built for different buyers.

Mentions.so is the better choice for individual marketers, consultants, and small teams. The free tier removes risk, AI-suggested prompts make setup faster, and sentiment analysis plus traffic attribution give you a fuller picture of your AI presence. If you want to understand how AI models talk about your brand and connect that to business outcomes, Mentions.so delivers.

AI Peekaboo is the better choice for agencies and SaaS companies. White-label reporting at $99/mo is a steal, and Looker Studio integration plus API access let you embed AI visibility data wherever you need it. If you're reselling AI visibility tracking to clients or building it into your own product, AI Peekaboo's technical features justify the lack of a free tier.

Neither tool helps you create content that ranks in AI search -- they just show you the scoreboard. For that, you need a platform that combines tracking with optimization and content generation.