Key takeaways
- Profound's Agency Growth plan costs $99/month plus $399/month for every full client workspace, so five clients land around $2,094/month. Pooled-allowance tools cost a fraction of that per client.
- "White label" means different things: a branded PDF, a custom domain or a full client login. Ask each vendor which one you get before you sell it.
- Several tools (Promptwatch, Prefer, Geoptie, AI Peekaboo, LLM Pulse, Rankability) advertise agency pricing without per-client fees. Verify the white-label details on each vendor's own pricing page.
- Many comparison posts on this topic are written by the vendors they rank. Treat their rankings as marketing and compare the underlying numbers.
- Report per engine, not as one blended score. ChatGPT, AI Overviews and Perplexity cite very different numbers of sources.
Why agencies look for Profound alternatives
Profound is a capable platform for measuring how brands show up in AI answers. Nobody serious disputes that. The friction for agencies is mostly commercial and operational.
Per the pricing breakdown at ZeroRank, Agency Growth is $99/month with 10 pitch workspaces for prospect audits. Each permanent client workspace then adds $399/month, tracks 100 prompts daily and includes 400 credits. One client is $498/month. Five clients are $2,094/month. Ten clients get ugly.
Some other details matter too:
- Agency Growth covers ChatGPT, Perplexity and Google AI Overviews. Claude and Copilot need an Enterprise quote.
- Agency Enterprise is custom-priced, with API access and SSO.
- One third-party review claims white-label reporting sits in higher tiers and needs a sales conversation. I could not verify whether Agency Growth includes it, so ask Profound directly.
- Trakkr reports that around Profound's $180M Series D in mid-September 2026, the self-serve Starter ($99) and Growth ($399) brand plans were removed. Older reviews still list them, so watch for stale pricing.
If your reporting needs are heavy and your client list is growing, the per-workspace model is the thing to escape. Everything below is judged on that.
What white-label actually means
This is where agencies get burned. Before comparing tools, pin down what you need:
- A branded PDF export with your logo and colors
- A custom domain or subdomain for dashboards
- A read-only client login or portal
- Branded scheduled emails from your sender address
- A Looker Studio connector so you build the report yourself
That Marketing Buddy's agency guide makes the same point: vendors use the phrase loosely. Get the exact capability confirmed in writing, ideally on a trial account, before you promise a client portal in a proposal.
Per-client pricing vs pooled plans
Tools charge in one of two ways. Either you pay per client (Profound's model), or you buy one plan and share the allowance across every client. According to the comparison at Prefer (a vendor, so take the framing with salt), pooled plans can cost roughly a tenth or less per client. The catch is that prompts and responses become scarce once you spread them across ten accounts.
So compare the full configuration. Seats, prompts, regions, languages and engine limits drive the real cost, not the sticker price.
Comparison table: agency pricing and white-label status
Prices below come from third-party roundups checked around September 2026 and can be stale. Confirm on each vendor's pricing page.
| Tool | Agency-relevant pricing | White-label / client reporting | Watch out for |
|---|---|---|---|
| Profound | $99/mo + $399/mo per client workspace | Reportedly higher tiers only; unverified | Per-client costs compound; Claude and Copilot need Enterprise |
| Promptwatch | Kick-off $199, Growth $399, Scale $799/mo (10K, 25K, 65K responses) | Branded client access and white-label PDF exports; see note below | No per-client fee; third-party sources disagree on white-label |
| Prefer | $199/mo for up to 10 clients | White-label reports, read-only client portal | Vendor-authored comparison |
| Geoptie | Professional $99/mo for 10 brands | White-label from $99/mo, unlimited seats | Four engines per brand at a time |
| AI Peekaboo | From $29/mo | White-label from $100/mo, Looker Studio | White-label costs extra |
| Otterly.AI | Standard $189/mo, Premium $489/mo | Looker Studio reporting; unlimited workspaces on Standard | Reporting is DIY via Looker Studio |
| Peec AI | Scale tier about $795/mo for 10 clients | Client-facing dashboards | Another source quotes $495/mo; 50 prompts on 3 models |
| Searchable | Growth $400/mo, Launch $250/mo | No white-label reported | Fine for monitoring, weak for reporting |
| Semrush | Advanced $549/mo | White-label via $20/mo Pro Report add-on | Seats at $100/mo each; AI Toolkit $99/domain with 25 prompts |
| LLM Pulse | Scale+ about $655/mo for 10 brands | Reported white-label support | Pricing varies by source |
| Nightwatch | Bundled plans | White-label reports, Looker Studio, API | AI prompts are one part of a rank-tracking product |
The alternatives, one by one
Promptwatch
Promptwatch is the one I would look at first if you want more than a monitoring dashboard. The Agencies plans (Kick-off $199, Growth $399, Scale $799 monthly) give you unlimited projects, pitch projects and prompts, 10 seats, every model tracked from the real UIs, plus crawler logs, visitor analytics and site audits. Reporting covers PDF and scheduled PDF reports of any dashboard with white-label branding on exports and schedules, and the platform supports white-label workspaces and branded read-only client access for agencies.
The fact-check caveat: the Prefer comparison describes a branded client portal and no per-client fees, while That Marketing Buddy says the pricing page lists no white-label option. Promptwatch's own agencies page also mentions a per-seat Standard plan. Confirm the exact branding scope on the current pricing page and in a trial before you commit.
Where it separates from monitoring-only tools is what happens after the report. The Action Board, content gap analysis and Agent Chat tell you what to fix, and the Content Agent can draft and publish on Business and Enterprise plans (agency plans do not include it). IP-verified AI crawler logs and AI visitor analytics let you show clients traffic and conversions, not just mentions. For retainer conversations, that proof matters.
Prefer
Prefer is vendor-authored in the comparison I used, so the numbers need checking. The claim: $199/month covers up to 10 clients, with 250 prompts across 5 engines, 50 AI articles a month, white-label reports, a read-only client portal, unlimited seats and 10 white-label pitch audits a month. If true, it is the cheapest full-portal option listed. Test the 250-prompt pool across ten clients before you believe it works for you.
Geoptie
Geoptie lists white-label client reporting from $99/month with unlimited seats, and a Professional plan at $99/month for 10 brands. The limitation per ZeroRank: four engines per brand at a time. Fine for most clients, awkward if one account wants every engine.
AI Peekaboo
Starts at $29/month, with white-label from $100/month and Looker Studio support. The low entry price is attractive for a small agency testing the water. The white-label cost is the real starting number.
Otterly.AI
Otterly is a straightforward monitor. Standard is $189/month with unlimited workspaces, Premium is $489/month ($422 billed annually) with 400 prompts. Reporting goes through Looker Studio, so you build and brand the report yourself. Some agencies like that control. Others hate the setup time.
Peec AI
Peec has clean dashboards for visibility, position, sentiment and competitors. The agency-scale tier is quoted around $795/month for 10 clients at 50 prompts on 3 models daily, though another source gives $495. Expensive for the allowance, so run the math.
LLM Pulse
The Scale+ plan for ten brands is about $655/month in one source, while another lists 150 prompts for EUR 99 and says white-label is supported. Those do not reconcile cleanly, which is a good reason to ask for a quote.
Searchable
Unlimited brands and prompts on Growth ($400/month, or $320 billed annually) and Launch ($250/month for 5 projects). No white-label. Good for internal tracking, not for client-facing reports.
Semrush
If you already live in Semrush, the AI Visibility Toolkit ($99/month per domain, 25 prompts) is convenient. But agency costs stack: extra users are $100/month each and the white-label Pro Report add-on is $20/month per report. Prompts run out fast across ten clients.
Nightwatch
Nightwatch bundles rank tracking, white-label reports, Looker Studio, API access and AI prompts. A good fit if clients still care mostly about Google rankings and you want one invoice.
SE Ranking and Rankability
Rankability pitches itself as agency-focused, combining content execution, AI visibility and agency-branded PDF reports. SE Ranking is the choice for teams anchored in conventional rank tracking and audits, though white-label reporting and API access may require add-ons. Both comparison posts came from the vendors themselves in the research, so test before trusting.
Other agency-targeted tools in the catalog
A few more worth a look if none of the above fit: Cairrot (built for marketing agencies), OpenLens (agency-oriented tracking), Wellows and Whatagraph for pure reporting. For a wider scan, the GEO software directory at bestgeosoftware.com and AI rank tracking directory at ai-rank-tools.com cover more options.
Why your reports should be per engine
Number of citation slots differs wildly by engine. In Promptwatch's average sources per response data (published September 2025), ChatGPT cites about 5 sources per web-search answer, Google AI Overviews about 10, and Perplexity almost exactly 10 every day. Copilot swung from under 2 to nearly 17 within weeks before settling low.
That is my inference rather than the report's claim, but it follows: a single blended score hides the fact that appearing in a five-source ChatGPT answer is harder than appearing in a ten-source Perplexity one. Pick a tool that lets you break out each engine in the client deck. For broader context on citation behavior, the Promptwatch Data hub has more reports.
How to choose
- Count your clients today and in twelve months. Per-client pricing hurts most as you grow.
- Define white label. Branded PDF, custom domain, client login or Looker Studio, pick the one your contracts promise.
- Estimate prompts. Roughly 50 to 100 prompts per client, times your roster, versus the pooled allowance.
- Check engine coverage. If a client needs Claude or Copilot, see whether that is included or a quote.
- Decide if you need execution. If clients ask "what do we do about it," a monitor alone will not answer.
- Trial two tools with one real client each. Build the actual report you would send.
Things I could not verify
Whether Profound's Agency Growth tier includes white-label reporting is not stated in the pricing sources I found, and I did not check every vendor's pricing page directly. Prices move fast, and several roundups disagree. Treat every number here as a starting point for a quote request.
If you would rather outsource the strategy and keep the tooling decision simple, agencies like 1001 SEO Media run GEO programs for clients using these platforms, but for an agency building its own reporting stack the checklist above is the practical way to decide.
Bottom line
For most agencies, the move is away from per-client workspaces toward a pooled plan, then testing white-label on a real account. Promptwatch is the strongest option if you want reporting plus the ability to fix what the report shows. Geoptie, Prefer and AI Peekaboo are the budget routes. Otterly suits teams happy to build in Looker Studio. Whatever you pick, get the white-label scope confirmed before it goes into a proposal.