Key takeaways
- Visby is built around tracking AI mentions and ranking fixes by impact. Agencies usually need more: separate client workspaces, branded reports, client logins that don't cost seats, and predictable per-brand pricing.
- White-label depth varies a lot. Some tools brand only the PDF, others brand the dashboard, the email and the URL. Ask which one you are buying.
- Cost per client is the number that matters. Per-domain charges, prompt allowances and add-ons can turn a $50 plan into a $500 one once you hold ten clients.
- Most vendors in this category only monitor. If you also sell the fix, look for content agents, action lists and crawler data.
- Run a real trial with one client before you commit. Export their prompt, citation and source data and check it is usable.
Why agencies outgrow single-brand tools
I'll say it plainly: most AI visibility tools were designed for one brand and a few teammates. Then agencies buy them, add a second client, then a fifth, and the cracks show. Prompts get mixed. Competitor lists collide. A client asks to see a dashboard with their logo, not yours, and the answer is "we can email you a PDF."
Visby is a reasonable tool for tracking AI mentions and prioritizing fixes by impact. I couldn't find agency-specific reporting details for it in the research behind this guide, so treat the comparison below as a checklist of what to verify rather than a verdict. If Visby works for your in-house brand, great. If you are running a client book, hold it against the criteria below.
What a real multi-client platform needs
The pattern across the agency-focused roundups from SearchEye, ZeroRank and Rank Prompt is consistent. Read them with the usual caution, since each is published by a vendor that ranks itself near the top. The shared checklist still holds up:
- Separate prompts, competitors, permissions and history for every client, without running eight unrelated accounts.
- White-label reports you can brand: PDFs, email reports, dashboards and ideally URLs.
- Client access without paid seats. Ask whether read-only viewers are free.
- Per-brand pricing that is flat and predictable.
- Prospecting or pitch workspaces, so you can run an audit before a sales call.
- API or export access, so data can flow into your own reporting stack.
- Some way to act on the data, not only watch it.
Visby alternatives at a glance
Prices below come from vendor pages and roundups in the research and change often. Confirm on each pricing page.
| Tool | Agency angle | White-label | Starting price (reported) | Best for |
|---|---|---|---|---|
| Promptwatch | Agency plans, unlimited projects, pitch projects | Branded client access, white-label PDF exports and schedules | $199/mo (Kick-off) | Agencies that sell the fix, not just the report |
| Rank Prompt | Built for multi-client | Reports on Agency plan, 500 brands on Agency Plus | $149/mo | Agencies with a long client list |
| AI Peekaboo | Agency-first, unlimited seats | Reports and Looker Studio connector | From $29 to $50/mo; white-label from $100/mo per one roundup | Budget multi-client reporting |
| ZeroRank | Pitch workspaces, client access | White-label reports | $39/mo | Pitch, report and execute in one place |
| Peec AI | Simple client onboarding | Branded reporting | $95/mo | Competitor benchmarking |
| SE Ranking | SEO plus AI in one suite, 30 client seats via Agency Pack | Scheduled reporting | From about $103/mo annual plus add-ons | Agencies already on SE Ranking |
| LLM Pulse | Projects per client, unlimited team members | Yes | Check pricing | Teams that want free seats |
| Ayzeo | Prospect Scanner, dashboard branding | PDF and DOCX reports | $149/mo Pro | Live prospect checks on sales calls |
The alternatives, in more detail
Promptwatch
Promptwatch is where I would start if your agency sells outcomes rather than screenshots. The agency tiers (Kick-off at $199, Growth at $399, Scale at $799 per month) give unlimited projects, pitch projects and prompts, 10 seats, Agent Chat, country, state and city tracking, crawler logs, visitor analytics, site audits and custom reports. Reports can be white-labeled, and agencies get branded read-only client access and white-label workspaces.
The larger difference is what happens after the report. Most tools here stop at "your client was mentioned in 12% of answers." Promptwatch adds IP-verified AI crawler logs that show whether ChatGPT or Claude can even read a client's pages, an Action Board of prioritized fixes, and content gap analysis. It tracks real UIs (ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot and more) rather than only APIs, which matters because user-facing answers differ from API output.
Honest limits: agency plans don't include the Content Agent, AEO articles, the Knowledge Base or 360 Insights. Those sit on Business and Enterprise. If you need automated publishing for a single big client, put that client on a Business plan.
A free option for pitching: the no-login AI Visibility Report on Promptwatch's site gives you a quick read on how ChatGPT, Gemini and Perplexity describe a prospect.
Rank Prompt
Rank Prompt is the most agency-economics-focused of the group. Per its own page, the Agency plan runs $149/mo with white-label reports emailed after each scheduled run, and Agency Plus at $299/mo adds an agency dashboard, client logins, prospecting and 1,000 brands. Note the page itself is a bit inconsistent on brand counts (50 versus 500 on the Agency tier), so confirm before budgeting. It's a vendor-written ranking that puts itself first, so weigh it accordingly.
AI Peekaboo
AI Peekaboo tracks seven engines and pitches itself as agency-first, with unlimited seats and per-client campaigns. Two roundups disagree on where white-label starts, one saying entry tier and another saying $100/mo. Per-brand tracking costs can also climb, so model your real client count.
ZeroRank
ZeroRank pairs pitch workspaces, client access, white-label reports and recommended workflows from $39/mo. Its own comparison lists the limitation honestly: it won't replace a full traditional SEO platform.
Peec AI
Peec AI is a clean specialist pick for competitor benchmarking and straightforward onboarding of new clients. Thinner on execution, so you will pair it with other tools for the work itself.
SE Ranking and Semrush
If your clients are already in SE Ranking, the AI visibility toolkit and Agency Pack (30 client seats) keep everything in one login. Semrush makes the same argument for existing customers. The tradeoff is base plan plus add-ons, and AI data that is shallower than the specialists.
LLM Pulse, Otterly.AI and others
LLM Pulse runs each client as a separate project with role-based access and unlimited team members, so adding analysts never costs a seat. Otterly.AI works for a small book but is thin on white-label and portal depth. For more specialist options, look at Cairrot and OpenLens, both pitched at agencies, and the directory at bestgeosoftware.com.
How to measure clients fairly
Engines don't behave alike. Promptwatch Data shows ChatGPT cites about 5 sources per web-search answer, while Google AI Overviews and Perplexity cite about 10, and Copilot's average has swung from under 2 to nearly 17 within weeks (see Average Sources Per Response). So report each engine separately. A client at 20% in AI Overviews and 8% in ChatGPT isn't inconsistent, they're playing two different games.
Sources also shift fast. In Promptwatch's data, reddit.com's share of ChatGPT citations fell from roughly 4% to 0.5% on August 14, 2026. A client strategy built around Reddit would have gone stale overnight. Tools with citation-source reporting let you catch this before the client does.
Five questions to ask before you sign
- Can clients log in as viewers without paid seats?
- Can I brand dashboards, PDFs, emails and URLs, or only the PDF?
- How are prompts, credits or responses split across projects?
- What does the tenth client cost, including add-ons?
- Can I export a real client's prompt, citation and source data today?
Run question five during the trial. If the export is messy, your reporting will be too.
Which one should you pick?
- Reporting-first and budget-minded: AI Peekaboo, ZeroRank or Rank Prompt.
- Already live in an SEO suite: SE Ranking or Semrush.
- You sell results and need to diagnose why clients aren't cited: Promptwatch.
- Benchmarking focus: Peec AI.
If you would rather hire help than build the service yourself, 1001 SEO Media runs AI search and GEO work for brands and uses Promptwatch internally. For rank trackers more broadly, the AI rank tools directory is a useful pointer.
My suggestion: shortlist three, put the same real client in each for two weeks, and pick the one whose client-facing report you would actually send without apologizing for it.