Key takeaways
- Scrunch was acquired by Sitecore in 2026, and depending on your plan, access timelines may vary -- act now to preserve your data.
- The most important things to export are: citation reports, brand monitoring snapshots, prompt tracking history, and any competitor benchmarks you've built up.
- Scrunch doesn't have a one-click "export everything" button, so you'll need to work section by section through the dashboard.
- Your historical data is valuable baseline material -- losing it means starting from zero when you move to a new platform.
- Several strong alternatives exist that can pick up where Scrunch left off, some with more complete optimization capabilities.
Why this matters right now
In early 2026, Scrunch announced it was becoming a Sitecore company. For most users, that's good news long-term -- Sitecore has the resources to scale the product. But acquisitions are messy in the short term. Access policies change, pricing tiers get restructured, and data that was previously easy to pull can become locked behind new enterprise contracts.
If you're on a legacy Scrunch plan, or if your organization hasn't yet migrated to whatever Sitecore is offering, there's a real risk your historical AI visibility data disappears. That data -- your brand's citation history, which prompts you were visible for, how competitors compared -- took months to accumulate. It's worth protecting.
This guide walks through exactly how to get it out.
Before you start: understand what data Scrunch holds
Scrunch tracks several distinct data types, and each lives in a different part of the dashboard. Before you start clicking export buttons, it helps to know what you're looking for:
- Citation data: Which AI models cited your brand, on which prompts, and how often.
- Monitoring reports: Snapshots of how your brand appeared in AI search responses over time.
- Competitor benchmarks: How your visibility compared to named competitors across LLMs.
- Prompt tracking: The specific prompts you were monitoring and their performance history.
- Insights and recommendations: Any optimization suggestions the platform generated.
- Agent traffic logs: If you were on a plan that included agent traffic analysis, this is separate from citation data.
Each of these needs to be exported separately. There's no single "download my account" option.
Step 1: Log in and audit what you actually have
Before exporting anything, spend 10 minutes mapping your account. Go to each section of the Scrunch dashboard and note:
- How many prompts are you tracking?
- How far back does your citation history go?
- Do you have competitor comparisons set up?
- Are you using the agent traffic or site maps features?
This matters because export options vary by plan. Some features are only available on higher tiers, and if your account has been downgraded or is in a transition state post-acquisition, certain exports may already be restricted.
Take screenshots of your dashboard overview pages as a backup. It's low-effort and gives you a visual record even if data exports fail.
Step 2: Export your citation and monitoring data
This is the most important step. Your citation history is the hardest data to reconstruct if you lose it.
From the Monitoring & Citations section
- Navigate to Monitoring > Citations in the left sidebar.
- Set your date range to the maximum available -- usually the full history of your account.
- Look for a download or export icon, typically in the top-right corner of the data table. In Scrunch, this is usually a CSV export button.
- Export the full dataset. If the platform limits rows per export (common with large datasets), export in chunks by quarter.
- Name your files clearly:
scrunch-citations-Q1-2025.csv,scrunch-citations-Q2-2025.csv, etc.
What the CSV will contain
A typical Scrunch citation export includes: prompt text, AI model, citation URL, date, sentiment indicator, and whether your brand was mentioned. Some plans include share-of-voice metrics alongside this.
If you see a "Share" or "Report" option instead of a direct CSV download, use that to generate a PDF report and save it. A PDF is better than nothing.
Step 3: Export your prompt tracking history
Your prompt list is essentially your research -- the specific questions you decided to monitor. Rebuilding this from scratch on a new platform takes time.
- Go to the Monitoring section and find your tracked prompts list.
- If there's no direct export, manually copy the prompt text into a spreadsheet. Yes, this is tedious. Do it anyway.
- Note any groupings, tags, or categories you've applied to prompts -- these help you reconstruct your monitoring setup on a new platform.
- For each prompt, note the AI models you were tracking it across.
A simple Google Sheet works fine for this. Columns: prompt text, category, models tracked, date added, notes.
Step 4: Save your competitor benchmarks
If you've been running competitor comparisons in Scrunch, this data is genuinely hard to replicate. It represents a historical snapshot of how your brand and competitors compared at a specific point in time.
- Navigate to any competitor comparison views.
- Export or screenshot every comparison chart you have.
- If there's a data table view (not just a chart), export that as CSV.
- Pay particular attention to share-of-voice comparisons across different LLMs -- this is the data that's most useful when briefing stakeholders on why you're switching platforms.
Step 5: Export insights and recommendations
Scrunch's Insights section generates optimization suggestions based on your monitoring data. These won't transfer to a new platform, but they're worth saving as a reference document.
- Go to Monitoring > Insights.
- Screenshot or copy any active recommendations.
- If there's a report export option, use it.
These insights give you a starting checklist for your first weeks on a new platform -- you already know what Scrunch thought needed fixing.
Step 6: Download agent traffic data (if applicable)
If your Scrunch plan included agent traffic analysis (which tracks AI crawlers visiting your site), this data is separate from citation monitoring.
- Navigate to the Agent Traffic section.
- Export crawl logs for the full available date range.
- Pay attention to which AI crawlers were most active on your site and which pages they visited most -- this is useful context for any technical optimization work going forward.
This data is particularly valuable because most monitoring tools don't capture it at all. Having a historical baseline means you can compare crawler behavior before and after any content changes.
Step 7: Document your account settings
Before you cancel or lose access, note down:
- Which AI models you were monitoring (ChatGPT, Perplexity, Gemini, etc.)
- Any custom personas or locations you had configured
- Notification settings and alert thresholds
- Any integrations you had set up (Google Search Console, etc.)
This is the boring admin step that people skip and then regret. Reconstructing your monitoring configuration on a new platform is much faster when you have a reference document.
Step 8: Organize everything before you close the account
Once you've exported everything, organize it before you do anything else:
/scrunch-export-2026/
/citations/
scrunch-citations-Q1-2025.csv
scrunch-citations-Q2-2025.csv
scrunch-citations-Q3-2025.csv
scrunch-citations-Q4-2025.csv
scrunch-citations-Q1-2026.csv
/prompts/
tracked-prompts-master.csv
/competitors/
competitor-benchmarks-screenshots/
competitor-share-of-voice.csv
/insights/
scrunch-recommendations-export.pdf
/agent-traffic/
agent-crawl-logs-2025.csv
/account-config/
monitoring-setup-notes.txt
Store this in a shared drive your team can access. Treat it like a project archive.
Where to go next: alternatives worth considering
Once your data is safe, the question is where to move. Scrunch's core value was multi-LLM monitoring paired with some optimization guidance. The good news is there are several platforms that do this well -- some that go considerably further.
Here's a comparison of the main options:
| Platform | AI models tracked | Content generation | Crawler logs | Prompt volumes | Price from |
|---|---|---|---|---|---|
| Promptwatch | 10+ | Yes (Content Agents) | Yes | Yes | $99/mo |
| Scrunch (Sitecore) | Multiple | Limited | Yes | No | Enterprise |
| Profound | Multiple | No | No | No | $$$ |
| AthenaHQ | 8+ | No | No | No | $$ |
| Otterly.AI | Multiple | No | No | No | $ |
| Peec AI | Multiple | No | No | No | $ |
A few notes on this table: the monitoring-only tools (Otterly, Peec AI) are cheaper but they'll leave you in the same position Scrunch did -- you can see the problem but you can't fix it from within the platform. Profound and AthenaHQ are solid monitoring tools but don't generate content or show you crawler behavior.
Promptwatch is worth a look if you want to actually close the loop. It tracks 10+ AI models, shows you which prompts competitors are visible for that you're not, and has Content Agents that generate articles specifically designed to fill those gaps. The crawler logs feature is also a direct replacement for Scrunch's agent traffic data.
For agencies managing multiple clients, the Business and Agency tiers cover multiple sites with shared prompt budgets. The Essential plan at $99/month is reasonable for a single brand that wants to get started without a big commitment.
If you want to stay within the Scrunch ecosystem while evaluating options, Scrunch AI (scrunch.ai) is the standalone product that predates the Sitecore acquisition -- worth checking whether it's still operating independently.
Other tools worth evaluating depending on your specific needs:
Migrating your prompt list to a new platform
The most practical thing you can do with your exported data is use your prompt list to seed your new monitoring setup. Most platforms let you import prompts in bulk via CSV.
When you set up your new account:
- Upload your exported prompt list rather than starting from scratch.
- Use your historical citation data to set a baseline -- you want to know where you stood before you switched, so you can measure improvement.
- If your new platform supports competitor tracking, add the same competitors you were monitoring in Scrunch. This gives you continuity in your benchmarking.
- Check whether your new platform can ingest your historical data directly. Some platforms (Promptwatch included) have onboarding support that can help with this.
A note on data portability going forward
The Scrunch acquisition is a good reminder that data portability should be a factor when evaluating any SaaS tool. Before signing up for a new AI visibility platform, ask:
- Can I export my full citation history at any time?
- Is there a CSV export for my prompt list?
- What happens to my data if I cancel or if the company is acquired?
- Is there an API I can use to pull data into my own systems?
These aren't gotcha questions -- any reputable platform should answer them clearly. If they can't, that's useful information.
Your AI visibility data is increasingly valuable as AI search traffic grows. Treat it like you'd treat your Google Analytics data: back it up, own it, and don't let it live only inside a vendor's dashboard.
Summary
Getting your data out of Scrunch before access changes is a few hours of work, not a project. The steps are: export citations by date range, copy your prompt list, screenshot competitor benchmarks, save insights, download agent traffic logs, and document your account configuration. Then organize it somewhere your team can find it.
After that, evaluate your options based on what you actually need. If monitoring alone is enough, there are affordable tools that do it well. If you want to move from tracking to actually improving your AI visibility, look for platforms that combine monitoring with content gap analysis and generation -- that's where the real leverage is.