Briljant.nl reviews in 2026: what Dutch marketing teams are actually saying and where they're switching to

Key takeaways - Briljant.nl (GreatCompany.ai) is a Dutch-language GEO/AI-visibility platform aimed at Dutch SMBs, freelancers and agencies, priced at €49/month (Pro) and €99/month (Agency). - There are no independent reviews of Briljant.nl on Trustpilot, G2 or Capterra as of September 2026. What passes for “reviews” is mostly Briljant's own comparison pages and competitor-authored content. - Its real differentiator is language: Dutch interface, Dutch content advice, Dutch support. That matters in a market where 68% of Dutch marketers now use AI for content creation. - Dutch teams that outgrow Briljant tend to switch to platforms with broader engine coverage, crawler analytics and content execution: Promptwatch, Peec AI, Otterly.AI, or SEO-suite add-ons from Semrush and SE Ranking. - AI search citation share is a long tail: even the top-cited domain on ChatGPT Search holds under 4% of citations, so smaller Dutch sites genuinely can compete if their content is well structured. ## What Briljant.nl actually is First, a correction to the premise that's worth making up front: Briljant.nl is not a marketing agency. It's a GEO (Generative Engine Optimization) and AI-visibility platform, branded in Dutch and also operating as GreatCompany.ai. It measures whether ChatGPT, Gemini and Perplexity mention your business, and it gives content and technical recommendations to improve those mentions. It's explicitly positioned for the Dutch MKB (SMBs), zzp'ers (freelancers) and bureaus (agencies), which is a deliberate play: it wants to be the cheaper, Dutch-first alternative to international tools like Promptwatch and Profound. The feature set covers the basics you'd expect from a prompt tracker plus a few things beyond it: prompt tracking (100+ prompts on Pro, 300+ on Agency, with roughly 3,000 prompts tested monthly platform-wide), a GEO Optimizer for technical and content fixes, competitor comparison, GEO Analytics that tracks AI crawler visits and AI-referred traffic, a citation monitor (Bronnen Monitor), a Content Agent that writes AEO-scored articles with FAQ schema, an llms.txt generator and a Promptfinder tool. The measurement methodology is more transparent than most: daily scheduled tests, full AI answers stored rather than just scores, a 70/30 mix of generic versus branded prompts, and SHA-256 deduplication so duplicate answers don't skew your visibility scores. There's also a free technical GEO scan that takes about 30 seconds and needs no account, which is a genuinely useful way to sanity-check your current state. ## The honest answer on reviews Here's the part most “review” articles won't tell you: there are no independent reviews of Briljant.nl yet. As of September 2026, it has no listing on Trustpilot, G2 or Capterra. Search for “Briljant.nl reviews” or “Briljant.nl ervaringen” and you'll find Briljant's own comparison pages, competitor-authored comparisons, and an unrelated bedding retailer (Beddenbriljant.nl, 2.9/5 on Trustpilot from 1,300+ reviews) that has nothing to do with this company. So “what Dutch marketing teams are actually saying” is, right now, thin. Briljant claims 300+ companies as customers, with named logos including Domino's, EasyToys, Expert, Corendon, AFAS and UMCG, and a customer quote from Menno van Spines (e-commerce). Those are claims on its own pricing and homepage, not verified third-party feedback. That's not a knock on the product. Every platform starts with zero reviews. But it does mean you should treat any “Briljant.nl review” you find online with suspicion, because it's almost certainly written by Briljant or by a competitor. ## What Briljant does well Based on its own product pages and methodology disclosures, a few things stand out: - Dutch-first everything. Interface, content advice and support are all in Dutch. Most international GEO tools give you English advice about Dutch-language prompts, which is awkward when your customers search in Dutch. - Fair pricing for the market. €49/month for Pro (or €33.25/month billed annually) and €99/month for Agency is well under the international platforms. iDEAL payment, monthly cancellation, 7-day free trial. - Transparent methodology. Storing full AI answers, disclosing the generic/branded prompt mix, and deduplicating answers are things larger competitors don't always explain. - A real free tier of tools. The free GEO scan and ChatGPT check are useful even if you never subscribe. One pricing quirk worth knowing: Briljant's marketing pages sometimes cite “€33/month” as the starting price, which is the annual-equivalent rate. The actual monthly price is €49. Not deceptive, but read the pricing page carefully. ## Where Briljant falls short The limitations become clear when you compare it against the wider GEO market: - Narrow live testing. Briljant live-tests ChatGPT, Gemini and Perplexity daily. Its “16+ platforms” claim comes from passive GEO Analytics (crawler and traffic tracking), not active prompt testing. If you need Claude, Grok, DeepSeek or Google AI Overviews tracked with actual prompt data, you'll outgrow it. - Small data footprint. Briljant claims 50,000+ prompts measured daily platform-wide. For context, Promptwatch's dataset covers more than 4.5 billion citations, clicks and prompts analyzed, with 100M+ new data points per day. Data volume matters when a tool tells you which prompts matter and how difficult they are. - No independent verification. No G2, no Trustpilot, no Capterra. You're relying on the vendor's own claims. - Execution depth. The Content Agent writes articles, but there's no CMS publishing pipeline, crawler-log integrations with CDNs, or agentic workflows comparable to what the larger platforms offer. ## Why Dutch teams are switching (and to what) The Dutch market context explains a lot of the switching behaviour. Searchlab's State of AI Marketing in the Netherlands 2026 report found 68% of Dutch marketers now use AI for content creation (up 28 percentage points versus 2024), with data analysis at 52% and SEO at 35%. Dutch marketing teams are past the “should we care about AI search?” phase and into the “how do we measure and win it?” phase, and that's when a lightweight tracker starts to feel insufficient. There's also a structural reason switching happens: AI search citation share is a long tail. Promptwatch's ChatGPT citation share data for June 2026 shows even the most-cited domain (Reddit) held 3.71% of ChatGPT Search citations, more than six times the runner-up Wikipedia at 0.56%, and smaller sources like GitHub and Trustpilot actually gained share from May to June. What that means practically: smaller Dutch sites can genuinely get cited, but you need a platform that tells you which prompts have volume, which are winnable, and where AI actually finds your content. Monitoring alone doesn't close that loop. Here's where teams tend to land: | Platform | Entry price | Live-tested engines | Standout strength | Best for | | --- | --- | --- | --- | --- | | Briljant.nl | €49/mo | ChatGPT, Gemini, Perplexity | Dutch-language advice and support | Dutch SMBs and freelancers | | Promptwatch | $95/mo | ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews/Mode, Grok, DeepSeek, Copilot + more | Crawler logs, AI traffic attribution, agentic content execution | Brands and agencies that need the full stack | | Peec AI | ~€50/mo | Multi-model, unlimited countries/languages | Multi-language tracking at mid-market price | Teams operating across borders | | Otterly.AI | ~$29/mo | ChatGPT, Gemini, Perplexity | Cheapest self-serve entry point | Budget-conscious monitoring | | Semrush AI Visibility | $99/mo add-on | ChatGPT, Gemini, Perplexity, Copilot | Bundled with a full SEO suite | Teams already on Semrush | | SE Ranking | From ~$65/mo | ChatGPT, Gemini, Perplexity | AI visibility inside an affordable SEO suite | SMBs consolidating tools | ### Promptwatch: the full-stack switch Promptwatch is the most common destination for teams that outgrow prompt-only tracking, and it's the platform we'd point most Dutch marketing teams toward once budget allows. The difference is simple: prompt trackers tell you whether you were mentioned. Promptwatch tells you why you weren't, where AI found your competitor's content instead, what traffic and conversions AI actually drove, and then its agents fix it, planning, writing and publishing GEO-optimized content to your CMS with a prioritized action list. Its crawler logs (Agent Analytics) show exactly when ChatGPTBot, ClaudeBot, PerplexityBot and 400+ other bots hit your site, which pages they read, and which errors they hit, which is the single best diagnostic for “why am I invisible?” questions. It's used by 1,840+ brands and agencies, rated 4.7/5 on G2, and it's the GEO platform used by 1001 SEO Media, the agency that publishes this site. Pricing starts at $95/month (Essential, 50 prompts, 6,000 responses, all LLM tracking, API access) with a 7-day free trial, and scales through Professional ($245/mo) and Business ($579/mo). Agency plans start at $199/mo with unlimited projects and prompts. [tool:promptwatch] ### Peec AI: multi-language mid-market Peec AI is the pragmatic choice for Dutch teams operating in multiple markets. It offers unlimited countries and languages at a mid-market price point, which matters if your site serves both Dutch and international customers. It's a monitoring-first tool, so it won't write your content, but the tracking itself is solid. [tool:peec-ai] ### Otterly.AI: the budget option At roughly $29/month, Otterly.AI is the cheapest self-serve entry into AI visibility monitoring, with a GEO audit and GA integration. The interface is English-only and the actionable advice doesn't account for Dutch-language nuance, which is exactly the gap Briljant was built to fill. Fine for monitoring; not a substitute for optimization. [tool:otterly-ai] ### SEO-suite add-ons: Semrush and SE Ranking If you already pay for an SEO suite, its AI visibility add-on may be the path of least resistance. Semrush's AI Visibility Toolkit runs $99/month per domain (in practice around $265/month total with the required subscription), and SE Ranking bundles an AI visibility tracker into a much cheaper all-in-one package. The trade-off is depth: these are traditional SEO suites with AI tracking bolted on, with fixed prompt sets and no crawler logs or AI traffic attribution. [tool:semrush] [tool:se-ranking] ### The Dutch alternative: Teun.ai Worth mentioning for completeness: Teun.ai is a Dutch brand-monitoring tool built by agency OnlineLabs, tracking ChatGPT, Perplexity, Google AI Mode and AI Overviews. Pricing is on request rather than self-serve, so it suits teams that want a managed relationship over a dashboard. ## How to decide: a practical framework Rather than asking “which tool is best,” ask these questions in order: 1. Do you need Dutch-language advice and support? If yes and budget is tight, Briljant's free scan is a reasonable starting point. 2. Do you need to know why you're invisible, not just that you're invisible? Crawler logs are the differentiator here, and Promptwatch is the strongest option. 3. Do you need content produced and published, not just recommendations? Look for platforms with CMS publishing and content agents. 4. Are you already paying for an SEO suite? Check whether its AI add-on covers your engines before buying a separate tool. 5. Do you operate in multiple languages or countries? Multi-language tracking (Peec AI, Promptwatch) beats a single-market tool. Whatever you choose, run a two-week trial against the same prompt set before committing. Track your visibility score in each tool, check whether the prompt volumes and difficulty scores match your actual customer language, and verify the tool tracks the engines your customers actually use. ## The bottom line Briljant.nl is a legitimate, fairly priced, Dutch-first entry into GEO, and its free scan is worth running regardless of what you buy. But the honest review in 2026 is that nobody independent has reviewed it yet, its live testing covers three engines, and its dataset is small relative to the market leaders. Dutch teams that get serious about AI search, and the Searchlab numbers suggest most now are, tend to graduate toward platforms that close the loop from insight to execution. If you want to explore the wider category, the GEO software directory at bestgeosoftware.com has a current, categorized list of platforms worth comparing.