Key takeaways
- All three vendors' own pricing pages confirm daily tracking as the fastest self-serve frequency. None publish hourly or real-time refresh cycles, despite what some blog posts claim.
- Peec AI is the only one of the three that offers weekly as an alternative on Enterprise, and it recently made frequency and model changes self-service instead of ticket-based.
- Otterly AI tracks daily on every plan, but Gemini is not part of its core engine set. It's an add-on, even on the cheapest $29/month tier.
- Profound only guarantees daily prompt frequency on its custom Enterprise plan. The free trial is a one-time run against ChatGPT only, not a recurring tracker.
- If "speed" matters to you, the real question isn't refresh rate (they're all daily), it's coverage: which engines get tracked, how consistently, and what you can actually act on once you see the data.
Why everyone is asking about update speed
If you've searched for this comparison, you've probably already run into a wall of contradictory claims. One blog says Profound refreshes "hourly." Another says Peec AI has a "90-second citation detection" window. A third throws around a suspiciously precise "94.7% citation detection accuracy" figure with no source attached.
I went looking for where these numbers actually come from. They don't come from Otterly, Peec, or Profound. None of the three vendors publish anything faster than daily tracking on their own pricing pages, as of this writing. The specific numbers floating around SEO blogs appear to be invented, likely generated by AI tools that were asked to "compare AI visibility trackers" and filled in plausible-sounding stats nobody bothered to verify.
So let's deal with what's actually documented.
What "update speed" actually means for these tools
None of these platforms watch ChatGPT or Gemini in real time. They run a batch of prompts against each model on a schedule, most commonly once a day, and log whatever citations or mentions show up. Profound's own comparison article describes Peec's method plainly: "daily UI scraping, prompts run daily through front-end browser interfaces." That's not a knock on Peec specifically, it's how this entire category works. Even Profound's Enterprise tier, which leans hardest on its "1.9B+ real user prompts" dataset for volume estimation, lists its own prompt frequency as "Daily."
That matters because non-deterministic LLM outputs mean a daily snapshot will sometimes disagree with what you see when you manually type the same prompt into ChatGPT five minutes later. A widely shared Reddit thread captures this well: a user complained that a client didn't trust their numbers because "Peec AI's reports don't match what's on his phone." Commenters pointed out this would happen with any tracker, Profound and Otterly included, because AI answers vary by session, location, and model version, not because one tool is slower than another.
Otterly AI: daily tracking, but Gemini isn't included by default
Otterly.AI tracks daily across all four plan tiers, from the $29/month Lite plan up to Enterprise pricing starting around $1,000/month. That's consistent and clearly stated on its pricing page.
The catch is coverage. Otterly's base tracking covers ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Gemini, along with Claude and Google AI Mode, sits behind an add-on, and that add-on applies even at the cheapest tier. If your priority is specifically Gemini visibility, you're paying extra for it from day one, and you should factor that into any price comparison rather than assuming Otterly's headline price includes full Gemini tracking.
Otterly's strength is setup speed and simplicity, not depth. It's a reasonable pick if you want a lightweight daily check-in across the mainstream engines and you're willing to add Gemini as a line item.
Peec AI: daily by default, weekly flexibility, and faster settings changes
Peec AI also tracks daily across its self-serve plans (Starter at $95/month, Pro at $245/month, Advanced at $495/month). Enterprise customers can choose daily or weekly cadence per project, which is useful if you're running dozens of brand or client projects and don't need daily refreshes on lower-priority ones.
The more interesting update here isn't about tracking frequency at all, it's about how fast you can change your settings. Peec's March 2026 pricing update, announced by co-founder Daniel Drabo, removed the support-ticket requirement for changing tracking frequency, swapping models, or reallocating prompts per project. Before that update, changing anything meant