Key takeaways
- Promptwatch covers 10+ AI models (including Grok, DeepSeek, Mistral, Copilot); Wellows tracks 5 (ChatGPT, Gemini, Perplexity, Google AI Overviews, AI Mode)
- Wellows starts at $37/domain/month -- roughly 2.5x cheaper than Promptwatch's $99/month entry plan, which matters a lot for small teams or solo consultants
- Promptwatch includes AI crawler logs, Reddit/YouTube citation tracking, ChatGPT Shopping monitoring, and traffic attribution -- Wellows doesn't appear to offer any of these
- Both tools have content generation, but Promptwatch's is grounded in 880M+ analyzed citations; Wellows uses semantic modeling and query fanout analysis
- Wellows has an outreach opportunity feature that maps high-authority domains for link-building -- Promptwatch doesn't have a direct equivalent
- For agencies running multiple brands at scale, Promptwatch's depth wins; for smaller teams or those just getting started with AI visibility, Wellows' lower price point is genuinely appealing
Overview
Promptwatch
Promptwatch is the platform I'd describe as the most complete AI search visibility tool available right now. It started as a prompt tracking tool and has grown into something much bigger: crawler log analysis, content gap identification, AI-native content generation, traffic attribution, and monitoring across 10+ AI models. The 8,150+ brands using it (including Booking.com, Typeform, and Yelp) give you a sense of the scale it's operating at. It's rated 4.7/5 on G2, which for a relatively young category is solid.
The core pitch is that Promptwatch doesn't just show you where you're invisible -- it helps you fix it. That's a meaningful distinction in a market where most tools stop at the dashboard.
Wellows
Wellows is a newer, leaner AI visibility platform aimed at agencies and startups. Its homepage promises to "3X your AI visibility in 90 days," which is bold, but the feature set backs it up more than you'd expect at this price point. It covers the basics well: visibility scoring across ChatGPT, Gemini, Perplexity, and Google AI Overviews, content opportunity identification, content generation, outreach mapping, and performance history tracking.
Where Wellows stands out is the outreach angle -- it maps high-authority domains and publishers you should be targeting to earn citations. That's a channel most AI visibility tools ignore entirely. Where it falls short is depth: no crawler logs, no Reddit/YouTube tracking, fewer AI models, and no traffic attribution.
Side-by-side comparison
| Feature | Promptwatch | Wellows |
|---|---|---|
| Starting price | $99/month | $37/domain/month |
| Free tier | 7-day trial (no card required) | 7-day trial (card required) |
| AI models tracked | 10+ (ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Copilot, Meta AI, Mistral, Google AI Overviews) | 5 (ChatGPT, Gemini, Perplexity, Google AI Overviews, AI Mode) |
| Visibility scoring | Yes | Yes |
| Competitor analysis | Yes | Yes |
| Content gap analysis | Yes (Answer Gap Analysis) | Yes (Content Opportunities) |
| Content generation | Yes (AI writing agent, citation-grounded) | Yes (semantic modeling, query fanout) |
| AI crawler logs | Yes (real-time) | No |
| Reddit/YouTube tracking | Yes | No |
| ChatGPT Shopping tracking | Yes | No |
| Traffic attribution | Yes (GSC, code snippet, server logs) | No |
| Outreach opportunity mapping | No | Yes |
| Multi-region/language | Yes | Yes (region selection) |
| Agency pricing | Yes (custom) | Yes (per-domain model) |
| Looker Studio / API | Yes | Not confirmed |
| G2 rating | 4.7/5 | Not listed |
Head-to-head feature deep-dive
AI model coverage
This is one of the clearest gaps between the two tools. Promptwatch monitors ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Copilot, Meta AI (Llama), Mistral, and Google AI Overviews. That's 10+ models, including several that most competitors don't touch.
Wellows covers ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. That's a reasonable set for most brands today -- these five probably account for 80%+ of AI search traffic. But if you care about Grok, Claude, or DeepSeek specifically, Wellows won't help you there.
Verdict: Promptwatch wins on breadth. Wellows covers the most important models but nothing beyond that.
Visibility monitoring and scoring
Both tools give you a visibility score and let you track it over time against competitors. Wellows calls it an "AI Brand Visibility Score" and lets you compare date ranges to spot trends. Promptwatch shows a visibility score with sentiment and share of voice broken down by model.
Promptwatch also shows you page-level tracking -- which specific pages on your site are being cited, by which models, and how often. That granularity is genuinely useful when you're trying to figure out what content is working.
Verdict: Comparable at the surface level, but Promptwatch's page-level and model-level breakdown gives you more to act on.
Content gap analysis and content generation
Both tools identify content gaps and generate content to fill them. The approach differs.
Wellows calls these "Content Opportunities" -- topics your competitors dominate in AI search that you're missing. It uses citation data, semantic modeling, and query fanout analysis to build content briefs and generate articles. The outreach layer is a nice addition: it also tells you which publishers and domains you should be targeting to earn citations for those topics.
Promptwatch's Answer Gap Analysis shows you the specific prompts competitors are visible for that you're not. The content generation agent then creates articles, listicles, and comparison pages grounded in 880M+ analyzed citations. The output is designed to get cited by AI models, not just to rank in traditional search.
| Capability | Promptwatch | Wellows |
|---|---|---|
| Gap identification method | Prompt-level competitor analysis | Topic/citation competitor analysis |
| Content types generated | Articles, listicles, comparisons | Articles, structured briefs |
| Citation data used | 880M+ citations | Yes (citation-guided) |
| Query fanout analysis | Yes | Yes |
| Outreach mapping | No | Yes |
Verdict: Roughly even on content generation quality, but they approach it differently. Wellows adds outreach mapping; Promptwatch adds deeper citation grounding and more content type variety.
AI crawler logs
This is where Promptwatch has no competition from Wellows. Promptwatch's crawler log feature shows you in real time when AI crawlers from ChatGPT, Claude, Perplexity, and others visit your pages -- which URLs they read, errors they hit, and how often they return. It integrates with Cloudflare, Fastly, and Vercel.
This matters because you can't optimize what you can't see. If ChatGPT's crawler is hitting a 404 on your most important product page, you'd never know without this. Wellows has no equivalent feature.
Verdict: Promptwatch wins outright. Wellows doesn't offer crawler log visibility.
Traffic attribution
Promptwatch connects AI visibility to actual website traffic through three methods: a JavaScript snippet, Google Search Console integration, or server log analysis. You can see which AI-driven visits convert, which closes the loop between visibility and revenue.
Wellows tracks "Performance History" -- visibility scores and citation trends over time -- but doesn't appear to connect AI visibility to actual website traffic or conversions.
Verdict: Promptwatch wins. If you need to prove ROI to a client or leadership team, traffic attribution is essential.
Outreach opportunities
This is Wellows' most distinctive feature. It maps high-authority domains, influential publishers, and strategic partners aligned with your topics -- essentially telling you where to pitch guest posts or PR to earn AI citations. It's a smart addition because earned citations from authoritative sources are one of the most reliable ways to improve AI visibility.
Promptwatch doesn't have a direct equivalent. It shows you which domains and sources AI models cite (Reddit threads, YouTube videos, specific websites), which is adjacent but not the same as an outreach workflow.
Verdict: Wellows wins on outreach. If link-building and earned media are part of your AI visibility strategy, this is a real differentiator.
Pricing
| Plan | Promptwatch | Wellows |
|---|---|---|
| Free tier | 7-day trial | 7-day trial |
| Entry plan | $99/month (1 site, 50 prompts, 5 articles) | $37/domain/month |
| Mid-tier | $249/month (2 sites, 150 prompts, 15 articles, crawler logs) | Not publicly detailed |
| Higher tier | $579/month (5 sites, 350 prompts, 30 articles) | Not publicly detailed |
| Agency/Enterprise | Custom pricing | Custom (per-domain model scales) |
| Annual discount | Yes | Not confirmed |
Wellows' per-domain pricing model is interesting. At $37/domain, a single-brand team pays less than half of Promptwatch's entry plan. But if you're managing 5+ domains, the math shifts -- Promptwatch's Business plan at $579/month for 5 sites works out to $116/site, which is actually competitive.
The other thing to note: Wellows requires a credit card for the free trial. Promptwatch doesn't. Small detail, but it matters for teams that need internal approval before committing.
Pros and cons
Promptwatch
Pros:
- Widest AI model coverage in the market (10+ models)
- Real-time AI crawler logs -- a feature most competitors lack entirely
- Traffic attribution closes the loop between visibility and revenue
- Reddit and YouTube citation tracking surfaces off-site influence
- ChatGPT Shopping monitoring for e-commerce brands
- Strong agency infrastructure: Looker Studio, API, custom pricing
- 880M+ citations analyzed gives content generation real grounding
- No credit card required for the 7-day trial
Cons:
- Most expensive entry point at $99/month
- No outreach opportunity mapping
- Can feel like a lot of platform if you just want basic monitoring
- Prompt limits on lower tiers (50 prompts on Essential) may feel restrictive
Wellows
Pros:
- Significantly cheaper at $37/domain/month
- Outreach opportunity mapping is genuinely useful and unique
- Clean onboarding with automatic industry and competitor identification
- GSC integration for data-driven topic selection
- Query fanout analysis built into content generation
- Covers the five most important AI models for most brands
Cons:
- No AI crawler logs
- No traffic attribution -- can't connect visibility to revenue
- No Reddit or YouTube citation tracking
- Fewer AI models tracked (misses Claude, Grok, DeepSeek, Copilot, Mistral)
- Credit card required for trial
- Less established -- fewer public reviews and case studies
- Pricing tiers beyond the entry level aren't publicly detailed
Who should pick which tool
Pick Promptwatch if:
- You need to track more than 5 AI models, especially Claude, Grok, or DeepSeek
- Traffic attribution and proving ROI to stakeholders matters to you
- You want AI crawler logs to diagnose indexing issues
- You're running a larger agency with multiple clients and need deep reporting
- Reddit and YouTube are part of your content or PR strategy
- You're in e-commerce and want ChatGPT Shopping monitoring
Pick Wellows if:
- You're a small team or solo consultant and $99/month is hard to justify
- You're just starting with AI visibility and want a lower-risk entry point
- Outreach and earned media are central to your strategy
- You only care about ChatGPT, Gemini, Perplexity, and Google AI Overviews
- You want a simpler, more focused tool without the full platform complexity
Final verdict
Promptwatch is the more complete platform -- more models, more data, more ways to act on what you find. If you're serious about AI search visibility and need to show results to clients or leadership, the crawler logs, traffic attribution, and citation depth are hard to replicate elsewhere.
Wellows is a legitimate option for teams where budget is the primary constraint or where outreach-led growth is the strategy. It does the core job well and the per-domain pricing is genuinely competitive for single-brand use cases.
The honest summary: Wellows is a solid starting point; Promptwatch is where you go when you need to go deeper.