Key takeaways
- Peec AI starts at €89/month and targets mid-market teams that want solid multi-language monitoring without enterprise pricing
- Profound is the most expensive option at $499/month, built for Fortune 500 teams with deep analytical needs
- Otterly.AI is the cheapest entry point at $29/month, but its feature set reflects that price
- Promptwatch starts at $99/month and is the only platform in this group that combines monitoring with content generation and AI crawler logs -- meaning it helps you act on what you find, not just observe it
- If your goal is to actually improve AI visibility (not just measure it), the platform that closes the loop from gap detection to content creation to citation tracking matters more than the monthly price tag
The AI visibility tools market has gotten crowded fast. Between summer 2025 and spring 2026, the category attracted over $300M in funding, and now there are dozens of platforms claiming to help you "rank in AI search." Most of them are dashboards that show you data and then leave you to figure out what to do with it.
This guide focuses on four platforms that come up most often in buying conversations: Peec AI, Promptwatch, Profound, and Otterly.AI. We'll break down what each one actually costs, what you get at each tier, and -- more importantly -- whether the price matches the outcome you're trying to achieve.
What you're actually paying for with AI visibility tools
Before getting into the numbers, it's worth being clear about what these tools do -- because the category name "AI visibility" covers a wide range of capabilities.
At the basic end, you have monitoring tools. They run your target prompts through AI engines (ChatGPT, Perplexity, Gemini, etc.), check whether your brand appears in the responses, and show you a dashboard with citation rates and share-of-voice metrics. Otterly.AI lives here. Peec AI is mostly here, with some analytics depth on top.
At the more capable end, you have optimization platforms. They don't just tell you where you're invisible -- they help you fix it. That means content gap analysis, AI-assisted content creation grounded in real prompt data, and crawler logs that show you how AI engines are actually reading your site. Promptwatch is the clearest example of this in the mid-market. Profound tries to do this at the enterprise level.
The distinction matters because knowing you're invisible in AI search is not the same as becoming visible. If you buy a monitoring tool and your team doesn't have the bandwidth to act on the data, you've paid for a dashboard that makes you feel bad about a problem you haven't solved.
Peec AI pricing: What you get
Peec AI is a European platform (pricing in euros) that has grown quickly -- reportedly hitting $4M+ ARR in its first ten months. It's positioned as a mid-market analytics tool with strong multi-language support.
Current pricing starts at €89/month, which puts it above Otterly but well below Profound. The agency tier starts around €245/month with a separate structure for client management.
What you get at the entry tier:
- Monitoring across major AI engines (ChatGPT, Perplexity, Gemini, and others)
- Multi-language and multi-region tracking, which is a genuine differentiator for European brands
- Citation and share-of-voice analytics
- Competitor comparison
What's missing at most tiers:
- No AI crawler logs (you can't see how AI bots are crawling your site)
- No content generation tools
- No Reddit or YouTube citation tracking
- No ChatGPT Shopping monitoring
- No traffic attribution connecting AI visibility to actual revenue
The honest summary: Peec AI is a solid monitoring platform with good analytics depth for the price. If you're a European brand that needs multi-language coverage and you have an internal team to act on the data, it's a reasonable choice. But it stops at diagnosis.
Profound pricing: The enterprise option
Profound raised $155M and reached a $1B valuation. Its client list skews Fortune 500. The pricing reflects that.
Entry pricing starts at $499/month, and per-seat costs add up quickly -- one Reddit thread in r/SEO_for_AI described it as "$500/mo per seat pricing is... a lot." For most mid-market teams, Profound is simply out of budget.
What you get:
- Deep analytics and enterprise-grade reporting
- Strong prompt tracking across multiple AI engines
- Competitive intelligence at scale
What you're paying for that you might not need:
- Enterprise contract structures designed for large procurement processes
- Features built for teams with dedicated AI search analysts
- Pricing that assumes a significant marketing budget
If you're at a Fortune 500 company with a dedicated GEO team and a six-figure marketing tech budget, Profound makes sense. For everyone else, the price-to-value ratio is hard to justify when alternatives exist at a fraction of the cost.
Otterly.AI pricing: The budget entry point
Otterly.AI is the most accessible option in this group, starting at $29/month. It's the lowest credible entry point for ongoing AI visibility monitoring on the market right now.
What you get:
- Basic prompt monitoring across AI engines
- Citation tracking
- Simple setup, low learning curve
What you don't get:
- Crawler logs
- Content generation
- Deep analytics or prompt volume data
- Traffic attribution
- Reddit/YouTube tracking
Otterly is fine if you want to dip your toes in and see whether AI search is sending traffic your way. It's not a platform you'll grow into. Most teams that start here end up migrating to something more capable within six months once they realize monitoring alone doesn't move the needle.
Promptwatch pricing: The action-oriented option
Promptwatch starts at $99/month (Essential tier: 1 site, 50 prompts, 5 articles per month). The Professional tier is $249/month (2 sites, 150 prompts, 15 articles, plus crawler logs and city-level tracking). Business is $579/month for 5 sites, 350 prompts, and 30 articles.
What separates Promptwatch from the other three is what happens after you see the data. The platform is built around a loop:
- Find the gaps: Answer Gap Analysis shows which prompts competitors appear for that you don't. You see the specific topics and questions AI models want to answer but can't find on your site.
- Create content: Content Agents generate articles, listicles, and briefs grounded in real prompt data, citation patterns, and competitor analysis. This isn't generic AI writing -- it's content built to close specific visibility gaps.
- Track the results: Page-level tracking shows which pages are being cited, by which models, and how often. Agent Analytics shows the timeline from publish to crawl to citation.
A few things worth calling out specifically:
- AI Crawler Logs are included from the Professional tier up. You can see exactly which AI bots are hitting your site, which pages they're reading, and what errors they're encountering. Most competitors don't offer this at all.
- Prompt Intelligence gives you volume estimates and difficulty scores for each prompt, so you can prioritize high-value, winnable opportunities instead of guessing.
- Reddit and YouTube tracking surfaces discussions that influence AI recommendations -- a channel most platforms ignore entirely.
- Unlimited users on every plan, which matters if you're a team rather than a solo operator.
- Monitors 10 AI models: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta/Llama, DeepSeek, Grok, Mistral, and Copilot.
The agency tier has custom pricing for multi-client management.
Side-by-side pricing and feature comparison
| Peec AI | Profound | Otterly.AI | Promptwatch | |
|---|---|---|---|---|
| Entry price | €89/mo | $499/mo | $29/mo | $99/mo |
| AI engines monitored | Multiple | Multiple | Multiple | 10 |
| Content generation | No | No | No | Yes |
| AI crawler logs | No | No | No | Yes (Pro+) |
| Reddit/YouTube tracking | No | No | No | Yes |
| ChatGPT Shopping tracking | No | No | No | Yes |
| Prompt volume/difficulty | Limited | Yes | No | Yes |
| Traffic attribution | No | Limited | No | Yes |
| Multi-language | Yes | Yes | Limited | Yes |
| Unlimited users | No | No | No | Yes |
| Free trial | Yes | Demo | Yes | Yes |
| Best for | Mid-market EU teams | Enterprise/Fortune 500 | Budget/beginners | Teams that want to act, not just monitor |
The real question: Monitoring vs. optimization
Here's the thing that pricing comparisons tend to obscure: the cost of a tool is only meaningful relative to what it helps you accomplish.
If you pay €89/month for Peec AI and your team spends two hours a week looking at the dashboard without changing anything on your site, you've spent money on information you didn't act on. If you pay $99/month for Promptwatch and use the Content Agents to publish three articles per month that close specific AI visibility gaps, and those articles start getting cited in ChatGPT responses, the ROI calculation looks completely different.
This isn't a knock on Peec AI specifically -- it's a structural issue with monitoring-only platforms. Profound has the same problem at five times the price. Otterly has it at $29/month. They all show you where you're invisible. None of them (except Promptwatch) help you become visible.
The teams getting the most out of AI visibility tools in 2026 are the ones treating it as an optimization problem, not a reporting problem. That means tracking prompts, identifying gaps, creating content to fill those gaps, and then measuring whether the content actually gets cited. That's a loop, not a dashboard.
Who should buy what
Otterly.AI makes sense if you're a solo marketer or small business that has never measured AI visibility before and wants to understand the basics without committing to a real budget. Treat it as a starting point, not a destination.
Peec AI is a reasonable choice for European mid-market teams that need strong multi-language monitoring and have an internal content team capable of acting on the data independently. The analytics depth is solid for the price point. Just go in knowing it's a monitoring tool.
Profound is for enterprise marketing teams at large organizations where budget isn't the constraint and the need is for deep, analyst-grade data. If you're not in that category, the price is hard to justify.
Promptwatch is the right fit for marketing teams and agencies that want to close the loop -- find gaps, create content, track results. The $99/month entry tier is accessible, and the Professional tier at $249/month adds crawler logs and more prompt capacity. It's the only platform in this group where the tool itself helps you fix the problem it identifies.
A note on the broader market
These four platforms aren't the only options. The AI visibility space has expanded rapidly, and there are tools worth knowing about depending on your specific needs.
For teams that want something between Otterly and Peec on price and features:
For teams focused specifically on content creation alongside visibility tracking:
For enterprise teams comparing Profound to other high-end options:
The market is moving fast. Platforms that were monitoring-only six months ago are adding content features. Pricing is shifting. But the core question -- does this tool help me actually improve my AI visibility, or just measure it -- remains the right filter to apply.
Peec AI is a legitimate product at a fair price for what it does. Whether it's worth it depends entirely on whether your team has the capacity to turn monitoring data into action. If you do, it's a reasonable choice. If you don't, you'll get more value from a platform that closes that gap for you.