Key takeaways
- Botric is dramatically cheaper at every tier, including a real $0 free plan, while AIclicks starts at $59/mo with no free tier at all (just a 3-day trial).
- AIclicks tracks more AI engines overall (10+, including DeepSeek and Meta AI at Enterprise), but gates engine access tightly by plan. Botric caps at 5 engines even on its top tier, yet gets there for less money.
- Botric is the only one of the two bundling an AI customer-support chatbot (Engine 02) with its visibility tracking. If you want visibility and an on-site AI agent in one login, AIclicks has nothing comparable.
- AIclicks has a far larger, more credible review base (64 reviews at 4.9/5 on G2) versus Botric's 2 reviews, which G2 flags as too few to be meaningful.
- AIclicks sells Reddit-seeding services as a side business, which is worth knowing given Reddit is one of the few social sources AI engines actually cite at scale, roughly 2-4% of ChatGPT citations on a given day according to Promptwatch's citation-share data. That's a potential conflict of interest if you're paying AIclicks to both measure and manufacture the thing it's grading you on.
- Neither tool publishes AI crawler-log analytics or AI-referred conversion tracking, so if attribution matters to you, you'll eventually outgrow both.
Overview
AIclicks is a Vilnius-based AI visibility tracker, founded in 2024 by a small team, that monitors how brands show up across ChatGPT, Gemini, Perplexity, Claude, and other AI engines. It queries these platforms through their actual front-end interfaces rather than APIs, which is a meaningful distinction since API responses and what users actually see in ChatGPT or AI Overviews can differ. Its dashboard covers prompt tracking, source/citation analysis, competitor benchmarking, and an AI content-recommendation agent called Clicky.
Botric takes a two-engine approach: one side tracks AI visibility (prompts, citations, schema and llms.txt recommendations, a content agent that drafts GEO pages), the other runs an AI customer-support chatbot trained on your own docs, with Slack and webhook escalation. It's positioned as a budget entry point, with a genuinely free tier and a cheap first paid rung, rather than a research-grade monitoring platform.
Side-by-side comparison
| Feature | AIclicks | Botric |
|---|---|---|
| Starting price | $59/mo (Starter) | $0 (Free forever) |
| Cheapest paid plan | $59/mo | $12.50/mo (Bit) |
| Top self-serve plan | $499/mo (Business, 300 prompts) | $136/mo (Infinity, 150 prompts) |
| Free trial | 3 days | 7 days on paid tiers; free tier has no trial limit |
| Max AI engines tracked | 10+ (gated by plan, up to Enterprise) | 5 (ChatGPT, AI Overview, Perplexity, Claude, Gemini) |
| Entry-tier engine access | 3 engines (Starter) | 1 engine (ChatGPT only, Free) |
| AI customer support bot | No | Yes (Engine 02, all paid tiers) |
| Content generation | Clicky AI agent, up to 30 articles (Business) | Content agent, up to 40 AI blogs (Infinity) |
| GA4 / Search Console | Pro tier and above only | Not documented |
| API / MCP access | Pro tier and above only | Not documented |
| Crawler-log analytics | No | No |
| Review base | 64 reviews, 4.9/5 on G2 | 2 reviews, 5.0/5 on G2 (flagged as insufficient) |
| Done-for-you managed tier | Enterprise, custom pricing | Managed GEO, $849/mo, 3-month minimum |
Pricing
The price gap here is the single biggest differentiator. AIclicks has no free tier at all, just a 3-day trial on a $59/mo plan. Botric gives you a permanent free plan, then scales from $12.50/mo. Even comparing top self-serve tiers, Botric's $136/mo Infinity plan matches AIclicks' prompt count on its $189/mo Pro plan (150 prompts either way) for roughly 28% less money, though AIclicks' Pro tier adds GA4, API, and MCP access that Botric doesn't document at all.
| Plan | AIclicks | Botric |
|---|---|---|
| Free | None | $0 — 5 prompts, ChatGPT only, 800 credits |
| Entry paid | Starter $59/mo — 30 prompts, 3 engines | Bit $12.50/mo — 15 prompts, 2 engines |
| Mid-tier | Pro $189/mo — 150 prompts, 4 engines, GA4/API/MCP | Byte $45/mo — 25 prompts, 3 engines, 12 AI blogs |
| Top self-serve | Business $499/mo — 300 prompts, 6 engines | Infinity $136/mo — 150 prompts, 5 engines |
| Managed/done-for-you | Enterprise — custom | Managed GEO $849/mo — 3-month minimum |
| Enterprise | Custom, all 10+ engines | Enterprise, custom, SSO, multi-brand |
Verdict: Botric wins on pure value per dollar at every comparable tier. AIclicks only starts to make sense once you need its wider engine coverage or its GA4/API integrations, both of which sit behind its pricier plans anyway.
Engine coverage
AIclicks advertises 10+ engines including DeepSeek, Grok, and Meta AI, but access is rationed: Starter gets you just 3 engines of your choice, and you don't get broad coverage until Business or Enterprise. Botric tops out at 5 engines (ChatGPT, Google AI Overview, Perplexity, Claude, Gemini) on its highest self-serve tier, no DeepSeek, no Grok, no Meta AI, but you get there for $136/mo instead of needing to jump to AIclicks' $499/mo tier for comparable breadth.
If your brand genuinely needs visibility data on Grok or Meta AI, AIclicks is the only option of the two. If ChatGPT, Gemini, Perplexity, and Claude cover your competitive landscape, which is true for most brands, Botric gets you there cheaper.
Prompt tracking and citation analysis
Both tools track prompts, visibility scores, and which domains are getting cited instead of you. AIclicks' dashboard breaks this into prompt tracking, source coverage gap analysis (showing which specific domains like reddit.com or producthunt.com are outperforming you), and sentiment analysis. Botric publishes its actual scoring formula: 40% mention rate, 25% citation rate, 20% position, 15% sentiment, refreshed weekly, which is more transparent than most competitors in this price range.
Neither tool, however, shows you AI crawler logs (which bots hit which pages, when, and with what errors) or AI-referred visitor and conversion data. That's a real gap if you want to know whether AI visibility is actually driving traffic, not just mentions. This is the kind of thing a platform like Promptwatch handles through its Agent Analytics and visitor-tracking layer, worth a look if attribution matters more to you than just the visibility score itself.
AI customer support
This is Botric's clearest differentiator. Alongside visibility tracking, every paid Botric plan includes an AI chat and email support agent trained on your own documentation, with Slack and webhook escalation for handoffs. AIclicks has nothing comparable, it's purely a visibility and content-recommendation tool. If you're a small business that wants AI visibility tracking and an always-on support bot under one login, Botric does both; with AIclicks you'd need a second product.
Content generation
Both tools ship AI content agents that draft GEO-optimized pages. AIclicks' Clicky agent scales up to 30 articles on the Business plan ($499/mo). Botric's content agent scales up to 40 AI blogs on Infinity ($136/mo), a notably better ratio of output to price, at least on paper. Neither tool publishes independently verified data on how well that content actually performs in AI answers; Botric's case studies (Luminary, Grey Aesthetics) are vendor-reported, and AIclicks'