Key takeaways
- Alhena AI's visibility tracking only comes bundled inside a conversation-credit-metered commerce/support product, so you can't buy it standalone. If you need dedicated AI visibility tracking, most of the tools below are cheaper and more transparent about what you get.
- Promptwatch is the only option here with crawler log analysis, content gap detection, and automated CMS publishing in the same platform, starting at $95/mo, not $199+/mo for a bundled credit system.
- If budget is the only concern, Otterly.AI's $29/mo Lite plan and Peec AI's Starter tier are the cheapest standalone monitors, though both are watch-only, no content generation.
- Enterprise teams already paying for Semrush or Ahrefs can bolt AI visibility onto plans they already own, but it's a shallower feature set than purpose-built GEO platforms.
- Profound and AthenaHQ are the closest things to Alhena's "do something about it" pitch at the high end, but Profound now requires a sales call for any paid tier.
Alhena AI started life as Gleen AI, an e-commerce shopping assistant and support chatbot company, and rebranded last year. Brand visibility tracking is one of six modules sitting inside that same conversation-credit system, alongside shopping assistants and voice agents. That's a fine bundle if you're already buying Alhena for customer support and just want visibility thrown in. It's a bad deal if visibility tracking is the actual job to be done: you end up paying $199/mo (Essentials, billed annually) for 200 conversations and only 25 tracked AI questions on a monthly refresh cycle, with overage billed flat at $1.20/credit and no volume discount at any tier. Depending how you count a "conversation," that works out to something like $1.59 to $7.96 per tracked AI answer, which is expensive next to dedicated monitors charging cents per response.
There's also a transparency issue. Alhena's pricing page just says "all major" AI engines are tracked on paid plans, and you have to dig into a collapsed FAQ to find out that actually means five: ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini. If you're evaluating this as a GEO tool and not a commerce bot, here's what else is out there.
Promptwatch
Promptwatch is built around a different idea than most of this list: tracking a mention is only useful if it leads to a fix. Its crawler logs (Agent Analytics) show exactly when ChatGPTBot, ClaudeBot, PerplexityBot, and 400+ other AI crawlers hit your site, what they read, and where they error out, which explains why you're invisible instead of just confirming that you are. Content Agents then take that gap data and draft, and publish, optimized pages straight to Webflow, Framer, or WordPress on a schedule, with a review inbox if you want to check the work first.
Compared to Alhena, Promptwatch tracks more AI surfaces (ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Copilot, Mistral, Meta Llama, Google AI Overviews and AI Mode, plus coding assistants like Claude Code), includes prompt volume and difficulty scoring, query fan-out analysis, and dedicated Reddit and YouTube citation tracking that almost nothing else in this category has. Pricing is also simpler: Essential is $95/mo for every engine, the API, MCP access, visitor analytics, and content gap analysis. Professional ($245/mo) adds crawler logs and automated content generation. Business ($579/mo) adds city-level targeting and ChatGPT Shopping tracking. No engine costs extra at any tier, unlike Otterly.AI's per-engine add-ons.
The trade-off: Promptwatch is built for GEO and AI search visibility specifically, not e-commerce concierge features like voice agents or shopping assistants. If you need those, you're buying two tools instead of one bundle.
Best for: teams that want visibility tracking and the content work to fix gaps in one platform, without paying a commerce-bot premium for it.
AthenaHQ
AthenaHQ recently restructured its pricing, and it's now a genuinely strong budget option: Essential is free, with a $25 credit, ChatGPT/Perplexity/AI Overviews/Gemini/Copilot coverage, unlimited team members, and an AI agent for content recommendations. Starter jumps to $295/mo for 11 models (adding Claude, Grok, DeepSeek, Meta AI, Mistral) and a content optimization agent, with API access as a paid add-on. Enterprise is custom and adds a Knowledge Base, claim review (