Key takeaways
- All five platforms can track brand mentions in AI search engines, but what they do after showing you the data varies enormously.
- Promptwatch is the only platform in this group that closes the loop: it finds gaps, generates content to fill them, and tracks whether that content gets cited.
- Peec AI is the strongest pure-analytics option if you want deep competitor benchmarking without paying enterprise prices.
- Otterly.AI is the fastest to set up and cheapest to run, but it stops at monitoring.
- Scrunch has the broadest engine coverage and the cleanest reporting UI, but optimization guidance is thin.
- Searchable sits somewhere in the middle -- solid monitoring, some content tooling -- but lacks the depth of Promptwatch or the simplicity of Otterly.
The GEO platform market has gotten crowded fast. In the past 18 months, dozens of tools launched promising to tell you where your brand shows up in ChatGPT, Perplexity, Claude, and Google's AI Overviews. Most of them do exactly that -- and nothing else.
For this comparison, I picked five platforms that target roughly the same buyer: marketing teams and agencies at mid-market B2B companies who need more than a vanity dashboard but aren't ready (or willing) to pay Profound's enterprise rates. I ran the same set of 20 B2B prompts through each platform -- prompts like "what's the best project management software for remote engineering teams," "which CRM integrates best with HubSpot for mid-market sales," and "what tools do B2B SaaS companies use for customer onboarding" -- and documented what each tool actually showed me.
Here's what I found.
The five platforms
Before getting into the test results, a quick orientation on each tool.
Searchable positions itself as an AI search visibility platform with both monitoring and content tools. It sits in the middle of the market -- not as cheap as Otterly, not as full-featured as Promptwatch.
Promptwatch is the platform I'd describe as the most complete in this group. It tracks prompts and citations across 10 AI models, generates content designed to fill citation gaps, and shows you AI crawler logs so you can see which pages the models are actually reading. It's used by 1,480+ brands including Booking.com and Center Parcs.
Peec AI raised $29M and hit $4M+ ARR in its first ten months. It's built around competitor benchmarking and prompt-level brand tracking -- strong analytics, clean UI, genuinely useful for understanding where you stand relative to competitors.
Scrunch is often described as an "AI visibility command center." It covers a broad range of AI engines, has good stakeholder-friendly reporting, and is popular with agencies that need to show clients a consistent visibility narrative week over week.
Otterly.AI is the most accessible entry point in this comparison. It starts at $29/month, sets up in minutes, and gives you a clear picture of brand mentions across major AI platforms. It's monitoring-only, but it does that job well.
How I ran the test
I used each platform to track the same 20 B2B prompts for two weeks. The prompts were chosen to be genuinely competitive -- not branded queries where any tool would find mentions easily, but category-level questions where multiple vendors compete for citation. I evaluated each platform on four dimensions:
- Prompt tracking depth -- how much detail do you get per prompt?
- Competitor visibility -- can you see who's winning the prompts you're losing?
- Gap analysis and content guidance -- does the tool tell you what to do next?
- Actionability -- can you actually fix problems from inside the platform?
Prompt tracking depth
This is where the tools start to diverge pretty quickly.
Otterly.AI gives you a clean mention count and sentiment indicator per prompt. You can see whether your brand appeared, how prominently, and whether the tone was positive or neutral. That's useful for a weekly check-in, but it doesn't tell you why you appeared or didn't.
Scrunch goes a step further. It shows you which sources the AI cited in its response, gives you a share-of-voice view across engines, and lets you filter by model. The UI is genuinely clean -- one of the better-designed dashboards in this group.
Peec AI's prompt tracking is probably the most analytically detailed of the five. It shows prompt-level brand mentions, citation sources, sentiment, and a competitor comparison view side by side. If you want to understand the data, Peec AI gives you the most to work with.
Searchable sits between Scrunch and Otterly in terms of depth. You get mention data, some source attribution, and basic competitor tracking. It's competent but doesn't stand out.
Promptwatch is the most granular. Beyond mention counts and citation sources, it shows you prompt volume estimates and difficulty scores -- so you can prioritize which prompts are actually worth chasing. It also shows query fan-outs: how a single prompt branches into sub-queries across different AI models. That's something none of the other four offer.
Competitor visibility
All five platforms let you track competitors to some degree. The question is how useful that tracking actually is.
Otterly.AI shows you a basic comparison: your brand vs. competitors across the same prompts. It's enough to know you're losing, but not enough to know why.
Scrunch has a solid competitor heatmap view. You can see which prompts your competitors are winning and which AI models are citing them. This is one of Scrunch's stronger features.
Peec AI is the best in this group for pure competitor benchmarking. The side-by-side prompt analysis is detailed, and the trend data over time is useful for tracking whether a competitor's visibility is growing or declining.
Searchable offers competitor tracking but it felt shallower than Peec AI's in practice. The data is there, but the interface makes it harder to draw conclusions quickly.
Promptwatch's competitor visibility includes a heatmap view similar to Scrunch's, but it adds one thing the others don't: Answer Gap Analysis. This shows you the specific prompts your competitors are visible for that you're not -- and it connects those gaps directly to content you can create. That's a meaningful difference.
Gap analysis and content guidance
This is where the platforms split into two distinct categories: those that show you problems, and those that help you fix them.
Otterly.AI, Scrunch, and Peec AI are all in the first category. They're monitoring tools. They'll tell you that you're not appearing for "best CRM for mid-market B2B sales teams" -- but what you do with that information is up to you.
Searchable has some content tooling, which puts it a step ahead of pure monitoring tools. But from what I saw in testing, the content guidance is fairly generic -- it doesn't feel grounded in the actual citation data the platform collects.
Promptwatch is in a different category here. Its Content Agents generate articles, listicles, and comparison pages using real prompt data, citation analysis, competitor research, and brand guidance you upload. The output is designed to answer the specific gaps AI models are exposing -- not generic SEO content. After publishing, you can track whether those pages start getting cited, and how long it takes from crawl to citation.
That's the loop most platforms don't close. You find the gap, create the content, and watch the visibility score move. It's the difference between a dashboard and an optimization platform.
Actionability: what can you actually do inside the tool?
| Platform | Prompt tracking | Competitor benchmarking | Gap analysis | Content generation | Crawler logs | Traffic attribution |
|---|---|---|---|---|---|---|
| Otterly.AI | Basic | Basic | No | No | No | No |
| Scrunch | Good | Good | No | No | No | No |
| Peec AI | Strong | Strong | No | No | No | No |
| Searchable | Moderate | Moderate | Partial | Partial | No | No |
| Promptwatch | Strong + volume/difficulty | Strong + heatmaps | Yes (Answer Gap Analysis) | Yes (Content Agents) | Yes | Yes |
The table makes it obvious: if you want to do something with your AI visibility data, Promptwatch is the only platform in this group that lets you act on it without switching tools.
Pricing comparison
Pricing matters a lot in the mid-market. Here's where each platform sits:
| Platform | Entry price | What you get |
|---|---|---|
| Otterly.AI | ~$29/mo | Basic monitoring, limited prompts |
| Peec AI | ~$99/mo (estimated) | Analytics, competitor tracking |
| Scrunch | ~$300/mo | Broad engine coverage, reporting |
| Searchable | Mid-range | Monitoring + some content tools |
| Promptwatch | $99/mo (Essential) | 1 site, 50 prompts, 5 articles |
| Promptwatch | $249/mo (Professional) | 2 sites, 150 prompts, crawler logs |
| Promptwatch | $579/mo (Business) | 5 sites, 350 prompts, 30 articles |
Otterly is the cheapest entry point by a wide margin. But "cheapest" and "best value" aren't the same thing if you're trying to actually improve your AI visibility rather than just measure it.
Promptwatch's Essential plan at $99/month is competitive with Peec AI's entry pricing and significantly cheaper than Scrunch's $300/month starting point -- while offering more features than either.
Which platform won each B2B prompt category?
I grouped the 20 test prompts into four categories and noted which platform gave me the most useful output for each.
Category-level "best of" prompts (e.g., "best project management software for remote teams"): Promptwatch and Peec AI were most useful here. Both showed clear competitor citation data and -- in Promptwatch's case -- specific content gaps.
Integration and compatibility prompts (e.g., "which CRM integrates best with HubSpot"): Scrunch's source attribution was strong here. Seeing which third-party sites (review platforms, comparison pages) were being cited helped prioritize offsite content efforts.
Use-case specific prompts (e.g., "tools for B2B SaaS customer onboarding"): Peec AI's competitor benchmarking shone here. The side-by-side view made it easy to see which competitors were dominating these prompts.
Branded comparison prompts (e.g., "Salesforce vs HubSpot for mid-market"): Promptwatch's Answer Gap Analysis was most useful for these. It identified specific angles competitors were winning that weren't covered on the brand's own site.
What the research landscape says
The broader GEO tool comparison landscape confirms what I found in testing. A 2026 comparison of 12 GEO platforms rated Promptwatch as the only "Leader" across all categories -- monitoring, content generation, crawler analytics, and traffic attribution. Most competitors, including Otterly.AI and Peec AI, are rated as strong in monitoring but limited in optimization.
Scrunch is frequently cited as a good choice for agencies that need clean reporting and broad engine coverage. Peec AI is consistently called the strongest mid-market analytics platform. Otterly.AI is the default recommendation for teams that just need to start measuring and haven't committed to a full GEO strategy yet.
Who should use which platform
Use Otterly.AI if: You're just starting to measure AI visibility, you have a small budget, and you want a simple weekly check-in on brand mentions. Don't expect it to tell you what to do.
Use Peec AI if: You want deep analytics and competitor benchmarking, and you're comfortable figuring out the "so what" yourself. Strong for data-driven teams that have their own content operation.
Use Scrunch if: You're an agency that needs to show clients consistent visibility reporting across multiple AI engines. The UI is clean and stakeholder-friendly.
Use Searchable if: You want a middle-ground option with some content tooling but aren't ready to commit to a full platform like Promptwatch.
Use Promptwatch if: You want to actually improve your AI visibility, not just measure it. The combination of Answer Gap Analysis, Content Agents, crawler logs, and traffic attribution makes it the only platform in this group that functions as an optimization tool rather than a monitoring dashboard.
The honest verdict
Most GEO platforms in 2026 are monitoring tools wearing optimization clothes. They show you a visibility score, a competitor heatmap, and a list of prompts you're not winning -- and then leave you to figure out the rest.
That's fine if you already have a content team that knows what to do with the data. But for most mid-market B2B marketing teams, the bottleneck isn't knowing you have a gap. It's knowing exactly what content to create, creating it efficiently, and then confirming it actually worked.
Promptwatch is the only platform in this comparison that addresses all three. Peec AI is the best pure-analytics alternative. Scrunch is the best for agency reporting. Otterly.AI is the best for getting started cheaply.
Pick based on what you actually need to do -- not just what you need to see.