Key Takeaways
- Searchable costs $50-400/mo with transparent pricing and a 14-day free trial. Omnia's pricing is only available on request, making budget planning harder.
- Searchable includes AI-powered content generation and technical SEO audits built into the platform. Omnia focuses on monitoring and analytics with an "insights roadmap" but no native content creation.
- Both platforms track ChatGPT, Claude, Perplexity, Google AI Overviews, and Copilot. Searchable adds Google Analytics and Search Console integrations for traffic correlation.
- Searchable has 12,000+ users and customer stories showing measurable results (40% visibility increases, £1M+ pipeline). Omnia's user base and case study data are less visible.
- Searchable's "personal AI agent" learns your brand voice and delivers tailored recommendations. Omnia provides a step-by-step roadmap but without the same level of personalization.
- If you need an all-in-one platform with content tools and clear pricing, Searchable wins. If you prefer a monitoring-first approach with custom pricing, Omnia might fit.
Overview
Searchable
Searchable is a full-stack AI search optimization platform built by SEO and AI search specialists with agency backgrounds. It combines visibility tracking across five major AI engines (ChatGPT, Claude, Perplexity, Google AI Overviews, Copilot) with AI-powered content generation, technical audits, and a "personal AI agent" that learns your brand voice. The platform is used by 12,000+ marketers and agencies, with documented customer success stories showing 40% visibility increases and over £1 million in qualified pipeline. Pricing is transparent: $50/mo for Starter (1 domain, 50 prompts), $100-125/mo for Professional (unlimited domains, 200 prompts), and $400/mo for Scale. A 14-day free trial requires no credit card.
Omnia
Omnia is an AI visibility platform designed for SEO and marketing experts. It monitors citations and mentions across ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot, with a focus on share of voice analytics and competitive benchmarking. The platform promises to translate tracking data into a "step-by-step AI visibility roadmap" covering content creation, technical SEO, and content placement. Omnia's customer list includes brands like Exoticca, Ironhack, and Pleo, but detailed case studies and user counts aren't publicly available. Pricing is only available on request, with a free trial offered. The platform positions itself as built for experts rather than general marketers.
Side-by-Side Comparison
| Feature | Searchable | Omnia |
|---|---|---|
| Pricing transparency | $50-400/mo, clear tiers | Request only |
| Free trial | 14 days, no credit card | Yes, details unclear |
| AI engines tracked | 5 (ChatGPT, Claude, Perplexity, Google AI Overviews, Copilot) | 4 (ChatGPT, Perplexity, Gemini, Copilot) |
| Content generation | Yes, built-in AI content engine | No native content tools |
| Technical SEO audits | Yes, AI-specific audits | Roadmap includes technical SEO |
| Personal AI agent | Yes, learns brand voice | No |
| Integrations | Google Analytics, Search Console, HubSpot, Salesforce | Not specified |
| Competitor analysis | Yes | Yes, share of voice focus |
| User base | 12,000+ | Not disclosed |
| Case studies | Public, with metrics | Limited visibility |
| Target audience | Marketers, agencies, brands | SEO/marketing experts |
| Prompt discovery | Yes | Yes |
Monitoring and visibility tracking
Searchable tracks five AI engines: ChatGPT, Claude, Perplexity, Google AI Overviews, and Microsoft Copilot. The platform shows where your brand appears, where competitors outrank you, and which opportunities you're missing. It monitors brand mentions, citations, and how AI engines respond to queries about your products and industry. The dashboard is described as a "growth command center" that turns monitoring into actionable insights.
Omnia covers four engines: ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot. It emphasizes share of voice analytics and competitive benchmarking -- showing how you stack up against competitors and what citations AI engines pull from. The platform helps you "see your brand through AI's eyes" and understand your competitive position. Omnia's interface appears to focus on trends and topic-level share of voice tracking.
Verdict: Searchable has broader coverage (five engines vs four) and integrates monitoring with content and technical tools. Omnia's share of voice focus is strong if that's your primary metric, but Searchable's "growth command center" approach connects monitoring to action more directly.
Content creation and optimization
Searchable includes an AI-powered content engine that generates blog posts, landing pages, and product descriptions engineered for AI citation. The platform understands what makes AI engines cite sources -- structured data, authoritative tone, comprehensive coverage -- and applies these principles to every piece of content. The "personal AI agent" learns your brand voice from day one and delivers tailored content briefs optimized for AI citation.
Omnia does not include native content generation tools. Instead, it provides a "step-by-step AI visibility roadmap" that includes content creation as one component, but you're expected to create the content yourself or use external tools. The roadmap translates tracking data into recommendations for content creation, technical SEO, and content placement.
Verdict: Searchable wins decisively here. If you need to actually produce content optimized for AI search, Searchable does it in-platform. Omnia tells you what content to create but leaves the execution to you.
Technical SEO and audits
Searchable offers technical SEO audits specifically for AI search. The platform identifies schema markup opportunities, content structure improvements, and crawlability fixes that help ChatGPT, Claude, and Perplexity understand and cite your content more effectively. The audits recognize that AI search engines process websites differently than traditional search.
Omnia's roadmap includes technical SEO as one of three pillars (alongside content creation and content placement), but the platform doesn't detail what specific technical audits or fixes it provides. The focus seems to be on identifying gaps rather than diagnosing technical issues.
Verdict: Searchable provides more concrete technical SEO functionality. Omnia mentions technical SEO in its roadmap but doesn't clarify what that means in practice.
Integrations and data correlation
Searchable integrates with Google Analytics, Google Search Console, HubSpot, and Salesforce. These integrations let you correlate AI visibility with traffic, leads, and revenue -- proving ROI and optimizing strategy based on real business outcomes. The platform is designed to fit into your existing marketing stack.
Omnia does not publicly list integrations. The website doesn't mention connections to analytics platforms, CRMs, or other marketing tools.
Verdict: Searchable's integrations are a major advantage if you need to tie AI visibility to downstream metrics like traffic and pipeline. Omnia may have integrations not listed on the website, but the lack of transparency is a red flag.
Pricing comparison
| Plan | Searchable | Omnia |
|---|---|---|
| Starter/Entry | $50/mo (1 domain, 50 prompts) | Not disclosed |
| Professional/Mid | $100-125/mo (unlimited domains, 200 prompts) | Not disclosed |
| Scale/Advanced | $400/mo | Not disclosed |
| Free trial | 14 days, no credit card required | Yes, details unclear |
| Pricing model | Transparent, self-serve | Request only |
Searchable's pricing is straightforward. You know what you're paying and what you get at each tier. The 14-day free trial with no credit card removes friction.
Omnia requires you to request pricing, which means sales calls, custom quotes, and uncertainty about budget fit. This approach works for enterprise buyers who expect custom pricing, but it's a barrier for smaller teams or agencies who want to evaluate quickly.
Verdict: Searchable's transparent pricing is better for most buyers. Omnia's request-only model may hide flexible pricing, but it also hides the cost until you're deep in the sales process.
User base and social proof
Searchable claims 12,000+ users and highlights customer success stories with specific metrics: 40% visibility increases, 206% share of voice improvements, and over £1 million in qualified pipeline from AI search. The platform lists use cases across e-commerce brands, B2B software companies, and agencies.
Omnia lists recognizable brands (Exoticca, Ironhack, Pleo, Europa Press) but doesn't disclose user counts or detailed case studies. The "Trusted by" section shows logos but no accompanying metrics or testimonials.
Verdict: Searchable provides more concrete proof of results. Omnia's brand logos are impressive but lack the context that makes them meaningful.
Ease of use and onboarding
Searchable emphasizes a 14-day free trial where you can "see results within your first week" as you discover new visibility opportunities. The platform is described as built by agency experts who "built the platform we wished existed," suggesting a user-friendly design informed by real-world use cases. The "personal AI agent" that learns your brand voice from day one implies a guided onboarding experience.
Omnia positions itself as "built for SEO and marketing experts," which suggests a steeper learning curve or more technical interface. The platform promises to help you "see the real questions people ask AI" and "act on your data," but it's less clear how intuitive the onboarding is for new users.
Verdict: Searchable seems more accessible for teams that want quick wins and guided recommendations. Omnia's expert positioning may appeal to advanced users but could intimidate smaller teams.
Pros and cons
Searchable pros:
- Transparent pricing with a no-credit-card free trial
- Built-in AI content generation and technical SEO audits
- Personal AI agent that learns your brand voice
- Integrations with Google Analytics, Search Console, HubSpot, Salesforce
- 12,000+ users with documented success stories
- Tracks five AI engines including Google AI Overviews
Searchable cons:
- $400/mo Scale plan may be pricey for smaller teams
- "Personal AI agent" effectiveness depends on how well it learns your brand
- Less emphasis on share of voice as a standalone metric compared to Omnia
Omnia pros:
- Strong focus on share of voice analytics and competitive benchmarking
- Step-by-step AI visibility roadmap based on tracking data
- Trusted by recognizable brands like Exoticca and Pleo
- Positioned for SEO/marketing experts who want depth
Omnia cons:
- Pricing only available on request -- no transparency
- No native content generation tools
- Limited information on integrations
- Tracks four AI engines vs Searchable's five
- Fewer public case studies and metrics
- Less clear onboarding and ease of use
Who should pick which tool
Choose Searchable if:
- You want transparent pricing and a risk-free trial
- You need content generation and technical SEO audits in one platform
- You want to correlate AI visibility with traffic and revenue via integrations
- You're a marketer, agency, or brand looking for an all-in-one solution
- You value a personal AI agent that learns your brand voice
- You want to track Google AI Overviews in addition to ChatGPT, Claude, Perplexity, and Copilot
Choose Omnia if:
- You're comfortable with request-only pricing and custom quotes
- You prioritize share of voice analytics and competitive benchmarking
- You have your own content creation and technical SEO workflows
- You're an SEO or marketing expert who wants a monitoring-first platform
- You prefer a roadmap-based approach over automated content generation
- You're evaluating based on brand logos and expert positioning rather than public case studies
Final verdict
Searchable is the better choice for most teams. It combines monitoring, content generation, technical audits, and integrations into one platform with transparent pricing and a user base of 12,000+. The personal AI agent and documented success stories (40% visibility increases, £1M+ pipeline) give you confidence that the platform delivers results. If you want to track AI visibility and actually do something about it -- create content, fix technical issues, prove ROI -- Searchable is built for that.
Omnia is a solid monitoring platform with a strong share of voice focus, but it lacks the content tools and transparency that make Searchable a complete solution. The request-only pricing and limited public case studies make it harder to evaluate. If you're an advanced SEO team with existing content workflows and you want deep competitive analytics, Omnia could fit. For everyone else, Searchable is the safer bet.
If you're also looking to track how your brand shows up in AI search results across a wider range of models -- including ChatGPT, Claude, Perplexity, Gemini, Grok, DeepSeek, and others -- Promptwatch covers that angle with crawler logs, content gap analysis, and AI-generated articles grounded in real citation data.
