Scrunch vs AI Peekaboo (2026): Which AI visibility tool is right for you?

Key Takeaways

• Pricing gap: AI Peekaboo starts at $99/mo with white-labeling included. Scrunch starts at $250/mo ($3,000/year) with more advanced features but no white-label option.
• Target audience: AI Peekaboo is built for agencies managing multiple clients with white-label reports and multi-client dashboards. Scrunch targets in-house teams and brands that need deeper analytics and optimization tools.
• Feature depth: Scrunch includes journey mapping, misinformation detection, and an Agent Experience Platform (AXP) for serving AI-optimized content. AI Peekaboo focuses on core monitoring with Google Search Console integration and Looker Studio exports.
• Data retention: Scrunch limits historical data to 90 days. AI Peekaboo's data retention policy isn't publicly specified but appears more flexible based on user reports.
• Best for agencies: AI Peekaboo wins on price and white-labeling. Best for brands with optimization needs: Scrunch offers more tools to actually improve visibility, not just track it.
• Trial options: Both offer 7-day free trials, but AI Peekaboo's lower entry price makes it easier to commit after the trial ends.

Overview

Scrunch

Scrunch positions itself as an "AI Customer Experience Platform" that goes beyond monitoring. It tracks brand presence across ChatGPT, Perplexity, Claude, Gemini, and other AI platforms, then adds layers of optimization tools. The standout feature is the Agent Experience Platform (AXP) -- a parallel version of your site translated specifically for AI traffic. Scrunch also includes journey mapping to see how users move through AI-assisted research, plus misinformation detection to catch when AI models get your brand wrong.

Trusted by over 500 companies including Lenovo, Skims, Penn State, and Crunchbase. Pricing starts at $250/mo for the Starter plan (billed annually), with Growth at $417/mo and Enterprise custom pricing. 7-day free trial available.

AI Peekaboo

AI Peekaboo is a specialized AI visibility tool designed specifically for SaaS companies and the agencies that serve them. It tracks brand mentions across ChatGPT, Gemini, Google AI Overviews, Perplexity, and Google AI Mode. The platform's core strength is white-labeling -- agencies can rebrand the entire interface and reports as their own product. Multi-client management is built in from the start, making it easy to monitor dozens of brands from one dashboard.

Pricing is straightforward: $99/mo for the Pro plan, which includes white-labeling. No hidden tiers or feature gates for core functionality. The focus is on clean monitoring and reporting, not optimization workflows.

Side-by-Side Comparison

Pricing comparison

Scrunch's pricing is 2.5x higher at the entry level, but it includes features AI Peekaboo doesn't offer. The question is whether you need those features or just want clean monitoring at a lower price.

Feature deep-dive

Monitoring and tracking

Both platforms cover the core AI models -- ChatGPT, Perplexity, Gemini, Google AI Overviews. Scrunch adds Claude explicitly and mentions "others" without specifying. AI Peekaboo includes Google AI Mode, which is Google's conversational search interface.

Scrunch's monitoring dashboard breaks down performance by competitor, persona, topic, and geography. You can see trends over time, track specific prompts, and analyze citation patterns. The real-time AI crawler feed shows exactly when bots hit your site and what they accessed. This is useful for debugging indexing issues or understanding crawl patterns.

AI Peekaboo's monitoring focuses on prompt tracking and visibility scores. You select the prompts you want to monitor, then see when and how AI models mention your brand. The interface is simpler -- less granular filtering, but easier to navigate if you're managing multiple clients. The Google Search Console integration is a differentiator here. You can compare traditional SEO performance with AI visibility side-by-side, which helps justify AI visibility work to clients who still think in Google rankings.

Verdict: Scrunch wins on depth and real-time data. AI Peekaboo wins on simplicity and GSC integration for agencies that need to show the full picture.

Optimization and insights

Scrunch positions itself as an optimization platform, not just a tracker. The Insights module gives actionable tips to improve rankings -- what content to add, which citations to pursue, where competitors are beating you. The Agent Experience Platform (AXP) is the most ambitious feature: it creates a parallel version of your site optimized for AI crawlers. Instead of forcing AI models to parse your human-facing site, you serve them structured, AI-friendly content. This is a bet that AI traffic will become significant enough to justify maintaining two versions of your site.

Scrunch also includes misinformation detection -- it flags when AI models get facts about your brand wrong, so you can correct the record. And journey mapping shows how users move through AI-assisted research, which helps you understand the full customer path.

AI Peekaboo doesn't include optimization workflows. It shows you visibility scores and citation data, but it doesn't suggest what to do about it. The assumption is that agencies or in-house teams will use the data to inform their own content strategy. There's an AI chatbot feature mentioned in comparison research, but details are sparse on the live site.

Verdict: Scrunch is the clear winner if you want tools to improve visibility, not just measure it. AI Peekaboo is monitoring-only.

Agency and multi-client features

AI Peekaboo is explicitly built for agencies. Full white-labeling means you can rebrand the entire platform -- logo, colors, domain -- and sell it as your own product. Multi-client management is baked in. You can onboard dozens of clients, each with their own dashboard, and switch between them without logging out. Looker Studio integration lets you pull data into custom reports that match your agency's branding.

Scrunch doesn't offer white-labeling. The site mentions that agencies use it, but there's no multi-client dashboard or rebranding options. You'd need to manage each client as a separate account, which gets messy fast. The platform is clearly designed for in-house teams or agencies working with a small number of high-touch clients.

Verdict: AI Peekaboo dominates for agencies. Scrunch isn't built for this use case.

Data retention and exports

Scrunch limits historical data to 90 days. This is a real constraint if you want to track long-term trends or compare year-over-year performance. After 90 days, the data is gone. No mention of export options or API access on the live site.

AI Peekaboo doesn't specify data retention limits publicly, and user reports suggest it's more flexible. The Looker Studio integration implies you can export data for long-term storage and custom analysis. This matters for agencies that need to show clients progress over months or years.

Verdict: AI Peekaboo wins on data flexibility. Scrunch's 90-day limit is a dealbreaker for long-term tracking.

User interface and ease of use

Both platforms emphasize clean dashboards and quick setup. Scrunch's interface is more complex because it has more features -- journey maps, AXP configuration, misinformation alerts. This adds cognitive load but also gives you more control.

AI Peekaboo's interface is simpler. You pick prompts to track, see visibility scores, and export reports. Less to learn, faster to onboard clients. The trade-off is less granularity.

Verdict: Tie. Scrunch is better for power users who want deep analytics. AI Peekaboo is better for agencies that need to onboard clients quickly.

Support and documentation

Neither platform provides detailed public documentation on their live sites. Scrunch offers a 2-minute overview video and a "Book a demo" option. AI Peekaboo's site is even more minimal -- no visible documentation links, just a signup flow.

Both offer 7-day free trials, which is the real way to evaluate support quality. Scrunch's higher price point suggests more hands-on support, but that's speculation.

Verdict: Insufficient data to call a winner. Both rely on demos and trials rather than self-service docs.

Pros and cons

Scrunch pros

• Agent Experience Platform (AXP) for serving AI-optimized content
• Journey mapping shows full customer research paths
• Misinformation detection catches factual errors
• Real-time AI crawler logs for debugging
• Deeper analytics and filtering options
• Trusted by recognizable brands (Lenovo, Skims, Penn State)

Scrunch cons

• 90-day data retention limit kills long-term trend analysis
• No white-labeling or multi-client management for agencies
• $250/mo entry price is 2.5x higher than AI Peekaboo
• Steeper learning curve due to feature complexity
• No Google Search Console integration

AI Peekaboo pros

• $99/mo entry price with white-labeling included
• Built for agencies with multi-client dashboards
• Google Search Console integration compares SEO vs AI visibility
• Looker Studio exports for custom reporting
• Simpler interface, faster onboarding
• More flexible data retention (not publicly limited to 90 days)

AI Peekaboo cons

• No optimization tools -- monitoring only
• No journey mapping or misinformation detection
• Fewer advanced analytics and filtering options
• No Agent Experience Platform for serving AI-optimized content
• Less brand recognition and fewer public case studies

Who should pick which tool

Pick AI Peekaboo if you are:

• A marketing or PR agency managing multiple clients
• A SaaS company on a tight budget that just needs visibility tracking
• Someone who needs white-label reports to resell AI visibility monitoring
• An agency that wants to compare traditional SEO (via GSC) with AI visibility in one view
• A team that values simplicity and fast client onboarding over deep analytics

Pick Scrunch if you are:

• An in-house marketing team at a brand with budget for advanced tools
• A company that wants to actively optimize for AI visibility, not just track it
• A team that needs journey mapping to understand AI-assisted customer research
• A brand concerned about misinformation in AI responses
• Someone willing to pay 2.5x more for optimization features and deeper data

If you're an agency, AI Peekaboo is the obvious choice unless you're working with a small number of high-value clients who need the optimization features Scrunch offers. If you're a brand, the decision comes down to budget and whether you want monitoring-only or monitoring-plus-optimization.

Worth noting: if you're also tracking how your brand shows up in AI search results and want tools that help you fix visibility gaps (not just measure them), Promptwatch takes a different approach -- it combines monitoring with content gap analysis and an AI writing agent that generates articles designed to get cited by AI models. It's a complement to either Scrunch or AI Peekaboo if you need the full loop from tracking to content creation to results.

Final verdict

AI Peekaboo wins for agencies on price, white-labeling, and multi-client management. Scrunch wins for brands that need optimization tools and are willing to pay for them.

The 90-day data limit is Scrunch's biggest weakness -- it undermines the value of monitoring if you can't track trends over time. AI Peekaboo's lack of optimization features is a weakness too, but it's priced accordingly. You're paying $99/mo for clean monitoring and agency-friendly features, not a full optimization suite.

If you're an agency, start with AI Peekaboo. If you're a brand with budget and you want tools to improve AI visibility (not just measure it), Scrunch is worth the premium. But test both during the 7-day trials -- the interface and workflow matter as much as the feature list.