Rankshift vs Authoritas AI Tracker (2026): Which AI visibility tool is better?

Key Takeaways

• Rankshift is 23% cheaper at entry level (€69/mo vs £90/mo) and includes unlimited users/projects on all plans -- Authoritas charges per credit with no team collaboration features mentioned
• Authoritas covers 7 AI models including DeepSeek; Rankshift covers 4 core models (ChatGPT, Perplexity, Gemini, Google AI Overviews) but lacks Claude and newer models
• Rankshift offers 150 prompts/day on Starter vs Authoritas' credit system (2,000 credits = roughly 40-80 prompts depending on model) -- Rankshift wins on volume for high-frequency tracking
• Authoritas separates AI tracking from its SEO platform (£99-799/mo extra), making total cost significantly higher if you need both; Rankshift is AI-focused only
• Rankshift has a 30-day free trial; Authoritas offers 50 free credits (roughly 1-2 prompts) then requires paid plan
• Both lack content generation capabilities -- if you want to close the loop from tracking to optimization, neither platform helps you create content that ranks in AI search

Overview

Rankshift

Rankshift

LLM tracking tool for GEO and AI visibility

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Rankshift is a specialized AI visibility tracking platform launched to help brands monitor how they appear in ChatGPT, Perplexity, Google AI Overviews, and Gemini. The tool focuses on prompt tracking at scale -- their Starter plan alone gives you 150 prompts per day, which is aggressive compared to most competitors. Rankshift positions itself as the go-to for digital PR teams and brands that need reliable, high-volume tracking without per-user pricing friction. Setup takes about 3 minutes according to their site, and all plans include unlimited users and projects. They're based in Europe and price in euros, with a 30-day free trial to test before committing.

Authoritas AI Tracker

Authoritas AI Tracker

AI search visibility tracker for brands, publishers, and ret

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Authoritas AI Tracker is the AI search monitoring arm of Authoritas, a UK-based SEO platform that's been around since before AI search became a thing. The AI Tracker monitors 7 models: ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI. It uses a credit-based pricing model where different AI models cost different amounts of credits per query -- Google AIO and GPT-4o mini are cheaper, Claude and Gemini cost more. Authoritas markets heavily to publishers (tracking content licensing and IP protection) as well as brands and ecommerce. The AI Tracker is separate from their main SEO platform, so if you want traditional SEO data alongside AI tracking, you're paying for two products.

Side-by-Side Comparison

Pricing comparison

Rankshift uses straightforward monthly plans with daily prompt limits. Authoritas uses a credit system where each AI model query costs a different number of credits.

The math here is tricky because Authoritas charges different credit amounts per model. A Google AI Overview query might cost 5 credits, while a Claude query costs 20. Rankshift's "credits" appear to be an internal metric separate from prompts -- their Starter plan lists both "150 prompts/day" and "9,500 credits", suggesting credits might be for API calls or additional features.

For a brand running 100 prompts/day across multiple models, Rankshift's €69/mo Starter plan covers you. On Authoritas, 100 prompts/day = 3,000/month, which at an average of 10 credits/prompt = 30,000 credits/month. That puts you between P2 (£225/mo, 6,000 credits) and P3 (£495/mo, 15,000 credits) -- nowhere close to enough. You'd need the £1,125/mo Enterprise plan to match Rankshift's entry-level volume.

LLM coverage

Authoritas wins on breadth. They track 7 models including Claude (which Rankshift doesn't support) and DeepSeek (the Chinese model that's been gaining traction). Rankshift focuses on the 4 most commercially important models for Western brands: ChatGPT, Perplexity, Gemini, and Google AI Overviews.

For most brands, Rankshift's 4-model coverage hits the core use cases. ChatGPT has the largest user base, Perplexity is the go-to for research queries, Google AI Overviews dominate traditional search, and Gemini is Google's native LLM. Claude is popular among power users but less mainstream. DeepSeek matters if you're targeting Chinese markets or want to track emerging models.

If you need comprehensive multi-model tracking including Claude and DeepSeek, Authoritas is the only option here. If you're optimizing for the models that drive the most Western traffic, Rankshift covers you at a fraction of the cost.

Prompt tracking and volume

Rankshift is built for high-volume tracking. 150 prompts/day on the Starter plan means you can track a large prompt set daily without worrying about running out. Their Business plan (€359/mo) gives you 850 prompts/day -- that's 25,500 prompts/month, enough to track hundreds of keywords across multiple brands and competitors.

Authoritas' credit system creates friction. You have to budget credits across models and decide which queries are worth the cost. A single Claude query might eat 20 credits, so your 2,000-credit P1 plan gives you 100 Claude queries total for the month. If you're tracking 20 prompts daily on Claude alone, you're out of credits in 5 days.

The credit model makes sense for Authoritas' publisher audience -- if you're a media company tracking how AI platforms cite your articles, you might run a few high-value queries per week rather than daily tracking. For brands doing ongoing AI SEO, Rankshift's daily prompt limits are more predictable.

User and project limits

Rankshift includes unlimited users and projects on every plan, including the €69/mo Starter. This is huge for agencies or in-house teams where multiple people need access. You can onboard your entire marketing team, set up separate projects for different brands or campaigns, and not worry about per-seat fees.

Authoritas doesn't specify user or project limits on their pricing page. The credit-based model suggests you're sharing a pool of credits across however many users have access, but there's no clarity on whether adding users costs extra. For a solo marketer, this doesn't matter. For a team of 5-10, Rankshift's unlimited users could save thousands per year in seat fees.

Citation and source tracking

Both platforms track which sources AI models cite when they mention your brand. This is critical for understanding why you're visible (or invisible) -- if ChatGPT cites a competitor's blog post instead of yours, you know you need better content on that topic.

Rankshift shows citation data in their dashboard with source URLs and frequency. Authoritas does the same and adds a publisher-focused angle: they help media companies track when AI platforms use their content without proper attribution, which feeds into licensing negotiations. If you're a brand, this feature is less relevant. If you're a publisher like The New York Times or The Guardian tracking AI content usage, Authoritas is purpose-built for that.

Competitor benchmarking

Both tools let you track competitors alongside your own brand. You can see share of voice across prompts, which brands are mentioned most often, and sentiment breakdowns.

Rankshift emphasizes this for digital PR teams -- their site mentions "benchmark competitors" as a core feature. Authoritas shows competitor data in their dashboards with trend lines and percentage breakdowns. Neither platform has a clear edge here; both deliver the basics.

Integration with traditional SEO tools

Rankshift is AI-only. If you want traditional SEO data (rankings, backlinks, technical audits), you'll use Ahrefs, Semrush, or another tool alongside it.

Authoritas offers a full SEO platform separately: Essential (£99/mo), Advanced (£399/mo), Expert ($799/mo). If you buy both the AI Tracker and the SEO platform, you're paying £189-£1,924/mo total depending on plan combinations. That's a steep bill, but you get everything in one vendor relationship.

For most brands, it makes more sense to use Rankshift for AI tracking and keep your existing SEO tool rather than switch your entire stack to Authoritas.

Setup and ease of use

Rankshift claims 3-minute setup: add your prompts, select AI models, start tracking. Their dashboard screenshots show a clean interface with prompt lists, visibility scores, and source breakdowns. The site mentions "reliable prompt tracking for large-scale use" and "insights that help you improve", though they don't specify what those insights are beyond the raw data.

Authoritas' interface looks polished in their screenshots -- line graphs for share of voice trends, tables comparing AI model responses, citation lists. The credit system adds complexity: you have to understand which models cost how many credits and budget accordingly. For a new user, Rankshift's flat daily limits are easier to grasp.

What's missing from both

Neither platform helps you create content that ranks in AI search. They show you where you're invisible and which competitors are winning, but then you're on your own to fix it. You have to manually analyze the gaps, write new content, publish it, and hope AI models pick it up.

If you want a platform that closes the loop from tracking to optimization, tools like Promptwatch add content gap analysis and AI-powered content generation on top of visibility tracking. Promptwatch shows you which prompts competitors rank for but you don't, then generates articles engineered to get cited by ChatGPT and Perplexity. That action-oriented approach is missing from both Rankshift and Authoritas.

Promptwatch

AI search monitoring and optimization platform

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Pros and cons

Rankshift pros

• 23% cheaper at entry level (€69 vs £90)
• High prompt volume even on Starter plan (150/day vs ~1-3/day on Authoritas P1)
• Unlimited users and projects on all plans
• 30-day free trial with full access
• Simple daily prompt limits, no credit math
• 10% annual discount

Rankshift cons

• Only 4 AI models (no Claude, DeepSeek, or Bing AI)
• No traditional SEO features
• Less publisher-focused features (licensing, IP tracking)
• Smaller brand (850+ customers vs Authoritas' longer track record)

Authoritas AI Tracker pros

• 7 AI models including Claude and DeepSeek
• Strong publisher features (content licensing insights, IP protection)
• Part of a larger SEO platform if you need both
• Looker Studio integration for custom dashboards
• Established company with enterprise clients

Authoritas AI Tracker cons

• Credit system is confusing and restrictive
• 75% more expensive for equivalent prompt volume
• No mention of unlimited users or projects
• Tiny free tier (50 credits = 1-2 prompts)
• SEO platform costs extra £99-799/mo
• No clear annual discount

Who should pick Rankshift

Pick Rankshift if you're a brand, agency, or digital PR team that needs high-volume daily tracking across the core AI models (ChatGPT, Perplexity, Gemini, Google AI Overviews). The unlimited users and projects make it perfect for teams, and the 30-day trial lets you test without risk. If you're tracking 50-500 prompts daily and don't need Claude or DeepSeek, Rankshift gives you better value and simpler pricing than Authoritas.

Also pick Rankshift if you're budget-conscious. At €69/mo, it's one of the cheapest AI tracking tools with serious volume. You can run it alongside your existing SEO tool (Ahrefs, Semrush, etc.) without blowing your budget.

Who should pick Authoritas AI Tracker

Pick Authoritas if you're a publisher tracking how AI platforms use your content for licensing negotiations. Their publisher-focused features and IP protection angle are built for media companies, not brands.

Also pick Authoritas if you need comprehensive multi-model coverage including Claude and DeepSeek, or if you're already using Authoritas for traditional SEO and want to consolidate vendors. The Looker Studio integration is a plus if you're building custom dashboards for stakeholders.

Finally, pick Authoritas if you run a small number of high-value queries per month (under 100 total) and want the flexibility to choose which models to query on a per-prompt basis. The credit system works better for low-frequency, high-precision tracking than high-volume daily monitoring.

Final verdict

Rankshift wins for most brands and agencies. It's cheaper, simpler, and built for high-volume tracking with unlimited team access. Authoritas' credit system and higher cost only make sense if you need Claude/DeepSeek coverage or you're a publisher tracking content licensing. For the 90% use case -- a brand monitoring AI visibility across ChatGPT, Perplexity, and Google -- Rankshift delivers better value at €69/mo vs Authoritas' £90/mo (and realistically £225-495/mo to match Rankshift's volume).