Key takeaways
- AI Peekaboo starts at $99/mo; Goodie starts at ~$495/mo -- a 5x price difference that matters a lot for smaller teams and agencies.
- White-label reporting is built into Peekaboo's base plan, making it the obvious pick for agencies who resell AI visibility data to clients.
- Goodie has historically offered deeper analytics and broader AI model coverage, but its current operational status is uncertain -- the goodie.ai domain appears listed for sale in 2026.
- Both tools are monitoring-focused: they show you where your brand appears (or doesn't) in AI answers, but neither offers the content generation or optimization layer that more complete platforms provide.
- Peekaboo is explicitly built for agencies; Goodie was positioned for mid-market and enterprise brands managing their own visibility.
- If you need to actually fix your AI visibility gaps -- not just track them -- you'll likely need to layer in a more complete platform on top of either tool.
Overview
Goodie
Goodie was a purpose-built AI brand tracking platform aimed at mid-market and enterprise teams. It scanned major answer engines (ChatGPT, Perplexity, Gemini, Claude) to show where a brand appeared in AI-generated responses, with visibility scoring, competitor benchmarking, and alerts. Third-party reviews from 2025-2026 consistently placed it among the stronger GEO platforms for companies that wanted more than surface-level monitoring.
That said, there's a significant caveat: as of April 2026, the goodie.ai domain is listed for sale on Spaceship.com for $80,000. This is a serious red flag for anyone considering the platform. It may mean the product has been discontinued, rebranded, or acquired. Anyone evaluating Goodie should verify its current operational status directly before making any purchasing decision.
AI Peekaboo
AI Peekaboo (aipeekaboo.com) is a lighter AI visibility tool built specifically for agencies. It tracks brand mentions across ChatGPT, Gemini, Perplexity, and Google AI, and wraps that data in white-label reports that agencies can hand directly to clients. The pitch is simple: give your clients visibility data they've never seen before, branded as your own.
At $99/mo for the Pro plan (white-label included), it's one of the more affordable entry points in the GEO monitoring space. The trade-off is depth -- Peekaboo is a monitoring dashboard, not an optimization platform. You'll see where you stand, but the tool won't tell you what to do about it.
Side-by-side comparison
| Feature | Goodie | AI Peekaboo |
|---|---|---|
| Starting price | ~$495/mo | $99/mo |
| Free tier | No | No |
| Target audience | Mid-market & enterprise brands | Agencies |
| AI models tracked | ChatGPT, Perplexity, Gemini, Claude | ChatGPT, Gemini, Perplexity, Google AI |
| Visibility scoring | Yes | Yes |
| Competitor benchmarking | Yes | Yes |
| White-label reporting | Not confirmed | Yes (included in Pro) |
| Content optimization/generation | No | No |
| AI crawler logs | No | No |
| Prompt volume/difficulty data | Limited | Limited |
| Multi-client management | Limited | Yes (agency-focused) |
| Operational status (2026) | Uncertain (domain for sale) | Active |
| API access | Not confirmed | Not confirmed |
| Alerts/notifications | Yes | Yes |
Head-to-head feature deep-dive
Pricing
This is the most obvious difference. Goodie sat in the mid-market tier at ~$495/mo, which put it out of reach for smaller agencies or early-stage teams just starting to think about AI visibility. Enterprise pricing was available on request, suggesting the platform was designed to scale upward.
AI Peekaboo comes in at $99/mo for its Pro plan, which includes white-label reporting. That's a genuinely competitive price point for what it offers. For an agency tracking 5-10 client brands and wanting to package the data as a deliverable, $99/mo is easy to justify.
Verdict: Peekaboo wins on price, and it's not close. Unless Goodie's deeper analytics justify a 5x premium for your specific use case, Peekaboo is the more accessible option.
Target audience and use case fit
Goodie was built for in-house marketing and SEO teams at mid-sized to large companies who wanted to own their AI visibility data. The feature set -- competitor benchmarking, visibility scoring, multi-model tracking -- made sense for a brand manager or SEO lead who needed to report upward on AI search performance.
Peekaboo is explicitly agency-first. The white-label reporting, multi-client management, and the way the product is marketed ("win clients with AI visibility data they've never seen") all point to an agency workflow. If you're an in-house team, Peekaboo works fine, but you're paying for features (white-label) you probably don't need.
Verdict: Goodie for in-house teams; Peekaboo for agencies. The fit is different enough that this alone might decide the choice.
AI model coverage
Goodie tracked ChatGPT, Perplexity, Gemini, and Claude -- a solid four-model spread that covers the most widely used AI answer engines. Claude coverage in particular is something not every tool in this space offers.
Peekaboo covers ChatGPT, Gemini, Perplexity, and Google AI (including AI Overviews). The Google AI coverage is a meaningful addition given how much traffic Google AI Overviews can influence. Claude is absent from Peekaboo's tracked models, at least at the base tier.
Verdict: Roughly even, with different strengths. Goodie had Claude; Peekaboo has Google AI Overviews. Depending on where your audience is asking questions, one may matter more than the other.
Monitoring depth and analytics
Based on third-party reviews, Goodie offered more granular analytics -- visibility scores broken down by prompt, competitor share-of-voice, and trend data over time. It was described as having "the strongest action layer" among mid-market GEO tools, though that's relative: neither Goodie nor Peekaboo actually helps you create content to improve your visibility.
Peekaboo's core workflow is: pick prompts to track, see your visibility score, compare against competitors. It's clean and functional, but the depth of analysis appears more limited. For an agency client presentation, that's probably fine. For an in-house team trying to diagnose why visibility dropped, it might feel thin.
Verdict: Goodie had the edge on analytics depth, but given its uncertain operational status, this advantage is moot if the platform is no longer active.
White-label and agency features
Goodie didn't prominently feature white-label reporting as part of its offering. For agencies, this was a gap -- you'd get the data but couldn't easily package it under your own brand.
Peekaboo built white-label in from the start. The Pro plan at $99/mo includes it, which means agencies can deliver branded AI visibility reports to clients without any additional cost or workaround.
Verdict: Peekaboo wins clearly for agencies. This is a core feature, not a nice-to-have, for any agency selling AI visibility as a service.
Content optimization capabilities
Neither tool helps you actually improve your AI visibility. Both are monitoring dashboards -- they show you the data, then leave you to figure out what to do with it. There's no content gap analysis, no AI writing tools, no citation analysis, no crawler logs.
This is a real limitation of both platforms. Knowing you're invisible in AI answers is only useful if you can do something about it. If you need to close the loop from "tracking" to "fixing," you'll need a more complete platform.
Worth noting: if AI search visibility is a serious priority for your team, Promptwatch goes well beyond monitoring -- it includes answer gap analysis, an AI content generation agent, and page-level citation tracking that connects visibility to actual traffic.
Verdict: Tie -- both tools stop at monitoring. Neither helps you act on what you find.
Operational reliability
This is where the comparison gets uncomfortable. As of April 2026, the goodie.ai domain is listed for sale for $80,000 on Spaceship.com. That's not a minor technical issue -- it suggests the company may have shut down, pivoted, or been acquired. Existing customers could be at risk of losing access to their data and historical tracking.
Peekaboo's website is active and the product appears to be in active development, with a clear agency positioning and updated marketing.
Verdict: Peekaboo wins by default. A tool you can't rely on being around next month isn't a tool you should be building workflows around.
Pricing comparison
| Plan | Goodie | AI Peekaboo |
|---|---|---|
| Entry/Pro | ~$495/mo | $99/mo |
| Mid-tier | Not publicly listed | Not publicly listed |
| Enterprise | Custom pricing | Not confirmed |
| Free trial | Not confirmed | Not confirmed |
| White-label included | No | Yes (Pro plan) |
| Annual discount | Not confirmed | Not confirmed |
Pros and cons
Goodie
Pros:
- Broader AI model coverage including Claude
- Stronger analytics depth for in-house teams
- Competitor benchmarking with visibility scoring
- Well-reviewed by third parties for mid-market use cases
Cons:
- Expensive entry point (~$495/mo) for what is still a monitoring-only tool
- No white-label reporting for agencies
- No content optimization or gap analysis features
- Operational status in 2026 is genuinely uncertain -- domain listed for sale
AI Peekaboo
Pros:
- Affordable at $99/mo with white-label included
- Built specifically for agency workflows
- Covers Google AI Overviews, which many competitors miss
- Active and operational as of 2026
- Clean, focused product that does what it says
Cons:
- Monitoring only -- no content optimization or generation
- Less analytical depth than Goodie for in-house teams
- No Claude tracking (at least at base tier)
- Prompt volume and difficulty data appears limited
- Smaller feature set overall compared to more complete GEO platforms
Who should pick which tool
Pick AI Peekaboo if:
- You're an agency managing multiple client brands and need white-label reports
- Budget is a constraint and $99/mo is the right price point
- You want a clean, focused tool that tracks AI mentions without complexity
- You need Google AI Overviews coverage specifically
Pick Goodie if:
- You're an in-house team at a mid-market or enterprise company (and you can verify the platform is still operational)
- You need Claude tracking specifically
- You want deeper competitor benchmarking and analytics
- The $495/mo price point is justified by your team's reporting needs
Honestly, given the domain-for-sale situation with Goodie, it's hard to recommend it to anyone right now without a direct confirmation from the company that the product is still running. The risk of building workflows around a potentially defunct platform is too high.
Final verdict
For most readers choosing between these two in 2026, AI Peekaboo is the safer and more practical choice. It's active, affordable, and purpose-built for the agency use case that most people in this space actually have. Goodie may have been the stronger product on paper -- better analytics, broader model coverage -- but a tool with an uncertain operational future isn't a tool you can depend on. If you're an agency, Peekaboo at $99/mo with white-label included is a straightforward win. If you're an in-house team that needs more depth, look beyond both of these toward platforms that can actually help you act on what you find, not just watch the numbers.