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The dev tool buyer's AI search journey in 2026: from Reddit threads to ChatGPT comparisons

How developers actually research and shortlist tools in 2026, what the citation data says about Reddit, GitHub, and product pages, and what dev tool marketers should do about it.

Key takeaways {#key-takeaways-1 .wp-block-heading} - Developers now run their tool research through AI assistants before they ever reach your website. G2's 2026 Buyer Behavior Report found 82% of B2B software buyers sourced recommendations from an AI chatbot in the last 24 months, and half said AI mattered most when comparing and narrowing options, not discovering them. - Reddit's role in AI answers just changed dramatically. Reddit's share of ChatGPT Search citations collapsed from roughly 4% to 0.5% on August 14, 2026, while Google's AI surfaces declined only gradually. If your whole GEO strategy was

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