Searchable vs Authoritas AI Tracker (2026): Which AI visibility platform is right for you?

Key Takeaways

• Pricing: Searchable starts at $50/mo (Starter) with unlimited domains on Pro ($100-125/mo). Authoritas uses a credit system starting at £90/mo (2,000 credits) -- roughly 3-4x more expensive for similar prompt volumes
• Content generation: Searchable includes AI-powered content creation for blog posts, landing pages, and product descriptions optimized for AI citation. Authoritas focuses purely on monitoring with no content generation
• Target audience: Searchable is built for marketers and agencies who want an all-in-one optimization platform. Authoritas is designed for brands and publishers who need deep analytics and already have separate content workflows
• Technical audits: Searchable offers built-in technical SEO audits specifically for AI search (schema markup, content structure, crawlability). Authoritas has a separate traditional SEO platform (£99-799/mo) but AI Tracker itself doesn't include technical audits
• LLM coverage: Both track ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Authoritas adds DeepSeek and Bing AI. Searchable adds Microsoft Copilot
• Best for action vs analysis: Searchable is an optimization platform -- find gaps, generate content, track results. Authoritas is an analytics platform -- deep visibility data, licensing insights for publishers, Looker Studio integration for reporting

Overview

Searchable

Searchable

AI search visibility platform with monitoring and content tools

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Searchable is an AI search optimization platform that combines monitoring with content creation and technical audits. Founded by SEO and AI search specialists with agency backgrounds, it's used by 12,000+ marketers and agencies. The platform tracks brand visibility across ChatGPT, Claude, Perplexity, Google AI Overviews, and Microsoft Copilot, then generates actionable recommendations through a dedicated AI agent that learns your brand voice and goals. Searchable positions itself as a "growth command center" -- not just showing you where you're invisible, but helping you fix it with AI-optimized content generation and technical SEO audits tailored for AI search engines.

Pricing is straightforward: Starter at $50/mo (1 domain, 50 prompts), Professional at $100-125/mo (unlimited domains, 200 prompts), and Scale at $400/mo. 14-day free trial, no credit card required.

Authoritas AI Tracker

Authoritas AI Tracker

AI search visibility tracker for brands, publishers, and ret

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Authoritas AI Tracker is the AI visibility module within Authoritas's broader SEO platform. It monitors brand mentions, sentiment, and citations across ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI. The platform is built for brands, publishers, and e-commerce sites that need deep analytics on how AI engines recommend their brand, which prompts drive visibility, and which sources LLMs cite. For publishers specifically, Authoritas offers licensing insights -- tracking how AI platforms use your content to unlock potential licensing revenue and protect IP.

Pricing uses a credit-based system: Free tier (50 credits), P1 at £90/mo (2,000 credits), P2 at £225/mo (6,000 credits), P3 at £495/mo (15,000 credits), and Enterprise at £1,125/mo (42,000 credits). The traditional SEO platform is separate: Essential £99/mo, Advanced £399/mo, Expert $799/mo.

Side-by-Side Comparison

Pricing comparison

Searchable uses a simple per-plan model. Authoritas uses a credit system where each AI query consumes credits -- different LLMs cost different amounts (e.g. GPT-4o mini costs fewer credits than Claude 3.5 with search). This makes direct comparison tricky, but here's a rough breakdown:

Searchable is cheaper at every tier if you're running consistent monthly prompt volumes. Authoritas's credit system gives flexibility -- you can run more queries in one month and fewer the next -- but the per-query cost is higher. If you need the separate Authoritas SEO platform for traditional search, add £99-799/mo on top of the AI Tracker cost.

Content creation and optimization

This is where the two platforms diverge sharply.

Searchable includes an AI-powered content engine that generates blog posts, landing pages, and product descriptions engineered for AI citation. The platform understands what makes AI engines cite sources -- structured data, authoritative tone, comprehensive coverage -- and applies these principles to every piece of content. You get content briefs optimized for AI search, not generic SEO filler. The AI agent learns your brand voice from day one, so recommendations feel tailored rather than templated. Searchable also offers technical SEO audits specifically for AI search: schema markup opportunities, content structure improvements, crawlability fixes that help ChatGPT, Claude, and Perplexity understand and cite your content.

Authoritas AI Tracker doesn't generate content. It's a monitoring and analytics platform. You get deep visibility data -- which prompts mention your brand, sentiment analysis, citation tracking, share of voice trends -- but no tools to create or optimize content based on that data. If you want technical SEO audits, you need to subscribe to the separate Authoritas SEO platform (£99-799/mo). For publishers, Authoritas offers licensing insights that track how AI platforms use your content, which is valuable for negotiating licensing deals or protecting IP. But if you're a marketer who needs to turn visibility gaps into actual content, Authoritas leaves you to figure that out elsewhere.

Verdict: Searchable wins for teams that want an end-to-end optimization workflow. Authoritas wins for publishers who need licensing insights or brands with separate content teams who just want deep analytics.

AI search monitoring and analytics

Both platforms track the major LLMs, but with different emphases.

Searchable monitors ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot. You see where your brand appears, where competitors outrank you, and which opportunities you're missing. The platform shows share of voice trends, competitor analysis, and prompt-level visibility. The AI agent analyzes this data and generates actionable recommendations -- not just "you're not visible for X" but "here's a content brief to fix it."

Authoritas AI Tracker covers ChatGPT, Claude, Perplexity, Gemini, DeepSeek, Google AI Overviews, and Bing AI -- a slightly broader set. You get brand mentions, sentiment analysis, citation tracking, and share of voice across these engines. The platform is built for deep analytics: you can track which sources LLMs cite, how sentiment shifts over time, and how your visibility compares to competitors. Authoritas integrates strongly with Looker Studio, making it easy to build custom dashboards for stakeholder reporting. For publishers, you can see exactly which of your articles AI platforms are citing and use that data for licensing negotiations.

Both platforms let you define custom prompt groups (e.g. "best project management tools", "alternatives to Asana") and track visibility over time. Authoritas's credit system means you can run ad-hoc queries without hitting a hard monthly limit, which is useful for exploratory research. Searchable's per-plan model is simpler but less flexible if your query volume fluctuates wildly month to month.

Verdict: Authoritas has slightly broader LLM coverage and stronger reporting/dashboard capabilities. Searchable has better integration between monitoring and action (the AI agent turns data into recommendations). Pick based on whether you need analytics depth or optimization workflow.

Technical capabilities and integrations

Searchable integrates with Google Analytics, Google Search Console, HubSpot, and Salesforce. The goal is to correlate AI visibility with traffic, leads, and revenue -- proving ROI and optimizing strategy based on business outcomes. The technical SEO audits are built into the platform and focus specifically on AI search: schema markup, content structure, crawlability. This is a newer discipline (AI engines process websites differently than traditional search), and Searchable's audits reflect that focus.

Authoritas AI Tracker integrates strongly with Looker Studio, which is a big deal for teams that live in dashboards. You can pull AI visibility data into custom reports alongside traditional SEO metrics, paid search performance, and business KPIs. The platform is part of a broader Authoritas ecosystem that includes a traditional SEO suite (rank tracking, backlink analysis, site audits), but that's a separate subscription. If you're already an Authoritas customer for traditional SEO, adding AI Tracker makes sense. If you're starting from scratch, you're paying for two platforms.

Neither platform offers an API for custom integrations (at least not publicly documented). Both are SaaS dashboards where you log in, run queries, and export data.

Verdict: Searchable is better for teams that want a single integrated platform. Authoritas is better for teams that already use Looker Studio or the broader Authoritas SEO suite.

User experience and learning curve

Searchable positions itself as beginner-friendly. The AI agent guides you through setup, learns your brand voice, and generates recommendations without requiring deep technical knowledge. The 14-day free trial (no credit card) lets you explore the full Pro feature set before committing. Customer success stories mention 40% visibility increases and £1 million in qualified pipeline, which suggests the platform delivers results even for teams new to AI search optimization.

Authoritas AI Tracker assumes you already understand SEO and AI search concepts. The credit-based pricing model is flexible but requires you to estimate your monthly query volume and understand how different LLMs consume credits at different rates. The platform is built for brands and publishers with dedicated marketing or analytics teams -- not solo marketers or small agencies just getting started. The Looker Studio integration is powerful but assumes you know how to build dashboards.

Verdict: Searchable is easier to get started with. Authoritas is more powerful for experienced teams who know exactly what they need.

Who should pick Searchable

Pick Searchable if:

• You're a marketer or agency that wants an all-in-one platform -- monitoring, content generation, technical audits, and recommendations in one place
• You need to turn visibility gaps into actual content quickly. The AI-powered content engine and technical audits are the differentiators here
• You want a dedicated AI agent that learns your brand voice and generates tailored recommendations, not generic advice
• You prefer simple per-plan pricing over credit-based consumption models
• You're tracking a consistent set of prompts month over month (not running ad-hoc exploratory queries)
• You need to prove ROI by correlating AI visibility with traffic, leads, and revenue through integrations with Google Analytics, HubSpot, or Salesforce
• You're a small to mid-sized team (the $100-125/mo Pro plan with unlimited domains is a strong value)

Searchable is the better choice for teams that want to optimize, not just monitor. The content generation and technical audits close the loop between data and action.

Who should pick Authoritas AI Tracker

Pick Authoritas if:

• You're a publisher who needs licensing insights -- tracking how AI platforms use your content to unlock licensing revenue and protect IP
• You already use the Authoritas SEO platform for traditional search and want to add AI visibility tracking to your existing workflow
• You need deep analytics and custom dashboards in Looker Studio for stakeholder reporting
• You have a separate content team and don't need the platform to generate content for you
• Your query volume fluctuates month to month and you want the flexibility of a credit-based system
• You need to track DeepSeek or Bing AI specifically (Searchable doesn't cover these)
• You're a larger brand or enterprise with dedicated marketing/analytics teams who can navigate a more complex platform
• You want to track both traditional SEO and AI visibility in one ecosystem (even if it requires two subscriptions)

Authoritas is the better choice for brands and publishers who need analytics depth and already have the infrastructure to act on that data.

Alternative worth considering

If you're evaluating AI visibility platforms and want to go beyond just monitoring, Promptwatch takes a different approach. It's built around an action loop: find content gaps (Answer Gap Analysis shows exactly which prompts competitors rank for but you don't), generate content engineered for AI citation (880M+ citations analyzed), and track results with page-level visibility and traffic attribution. Promptwatch also includes AI crawler logs -- real-time tracking of ChatGPT, Claude, and Perplexity bots hitting your site -- which neither Searchable nor Authoritas offers. Worth a look if you want deeper technical visibility into how AI engines discover your content.

Promptwatch

AI search monitoring and optimization platform

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Final verdict

Searchable wins for marketers and agencies who want an optimization platform. The combination of monitoring, AI-powered content generation, technical audits, and a dedicated AI agent makes it a complete workflow -- not just a dashboard. At $100-125/mo for unlimited domains and 200 prompts, it's also better value for teams with consistent monthly volumes.

Authoritas AI Tracker wins for publishers who need licensing insights and brands with dedicated analytics teams who want deep reporting capabilities. The Looker Studio integration and broader LLM coverage (DeepSeek, Bing AI) are strong, but the lack of content generation and higher per-query cost make it less appealing for teams that need to act on the data, not just analyze it.

If you're a marketer who needs to turn AI visibility gaps into content quickly, pick Searchable. If you're a publisher tracking content usage for licensing deals or a brand with separate content workflows who just needs analytics, pick Authoritas. Both are solid platforms -- the right choice depends on whether you need optimization or analytics.