Key takeaways
- Brand24 and Authoritas AI Tracker solve fundamentally different problems -- Brand24 is a social listening tool, Authoritas is an AI search visibility tracker. Most buyers need to pick based on which problem they actually have.
- If you want to know what people are saying about your brand on social media, news, and forums right now, Brand24 is the stronger choice. It monitors 25M+ sources in real-time with solid sentiment analysis.
- If you want to know whether ChatGPT, Perplexity, or Gemini recommends your brand when someone asks a relevant question, Brand24 can't help you at all. That's Authoritas AI Tracker's territory.
- Brand24 pricing is straightforward: $149-$499/mo. Authoritas uses a credit-based model with the SEO platform priced separately, which makes total cost harder to predict.
- Authoritas combines traditional SEO rank tracking with AI search monitoring in one platform -- useful if you want both. Brand24 has no SEO rank tracking.
- Neither tool helps you act on what you find. For brands that want to go beyond monitoring and actually improve their AI search visibility with content gap analysis and AI-generated content, Promptwatch is worth looking at alongside either of these.
Overview
Brand24
Brand24 has been around long enough to be a default recommendation for social listening. It monitors brand mentions across social media platforms, news sites, blogs, forums, podcasts, review sites, and more -- 25 million sources in total, tracked in real-time. The AI layer it's added in recent years handles sentiment analysis, reputation scoring, and automated reporting. It's used by 4,000+ brands including Samsung and Uber, and it's genuinely good at what it does: catching mentions fast and surfacing the ones that matter.
What Brand24 is not is an AI search tool. It doesn't query ChatGPT to see if your brand comes up. It doesn't check whether Perplexity recommends you over a competitor. The "AI" in its marketing refers to its analysis capabilities, not AI search monitoring.
Authoritas AI Tracker
Authoritas started as a traditional SEO platform and has built an AI search monitoring layer on top of it. The AI Tracker component specifically watches how your brand appears in responses from ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI. You set up prompts relevant to your category, it runs them against the LLMs, and you get back data on brand mentions, sentiment, citations, and share of voice.
The SEO platform underneath covers rank tracking, site audits, and content optimization -- the traditional stuff. The two are sold separately, which is either flexible or annoying depending on your perspective.
Side-by-side comparison
| Feature | Brand24 | Authoritas AI Tracker |
|---|---|---|
| Primary use case | Social listening & brand monitoring | AI search visibility tracking |
| Monitors social media | Yes (all major platforms) | No |
| Monitors news/blogs/forums | Yes (25M+ sources) | No |
| Monitors AI chatbots (ChatGPT, etc.) | No | Yes (7 LLMs) |
| Real-time mention alerts | Yes | No (query-based) |
| Sentiment analysis | Yes (AI-powered) | Yes (per LLM response) |
| Competitor tracking | Yes | Yes (share of voice) |
| Hashtag tracking | Yes | No |
| Influencer identification | Yes | No |
| Traditional SEO rank tracking | No | Yes (separate plan) |
| Citation source analysis | No | Yes |
| Free tier | 14-day trial | Yes (50 credits) |
| Starting price | $149/mo | £90/mo (~$115/mo) |
| Pricing model | Flat monthly | Credit-based |
| White-label reporting | Yes (higher plans) | Limited |
Head-to-head feature deep-dive
Source coverage
Brand24 covers the traditional web comprehensively. Social media (X/Twitter, Facebook, Instagram, LinkedIn, TikTok, YouTube), news sites, blogs, forums like Reddit, podcasts, and review platforms like G2 and Trustpilot. The 25 million sources figure is their headline claim, and the real-time tracking is genuinely fast -- mentions typically appear within minutes.
Authoritas AI Tracker covers a completely different set of sources: the AI models themselves. It queries ChatGPT (multiple GPT versions), Perplexity Sonar, Claude, Gemini, Google AI Overviews, Bing AI, and DeepSeek. Each query costs credits, so coverage depth depends on your plan.
These two don't overlap at all. Brand24 won't tell you what ChatGPT says about you. Authoritas won't tell you what Reddit is saying about you.
Verdict: Depends entirely on what you need to monitor. For traditional web, Brand24. For AI search, Authoritas.
Sentiment analysis
Brand24's sentiment analysis runs across all collected mentions and classifies them as positive, negative, or neutral. It also generates a "Presence Score" and "Reputation Score" that aggregate sentiment trends over time. You can filter mentions by sentiment and set up alerts when negative sentiment spikes -- useful for catching a PR issue early.
Authoritas AI Tracker analyzes sentiment within LLM responses specifically. It can tell you whether ChatGPT's mention of your brand in a response is positive, neutral, or negative, and track how that changes across different prompt types or over time. This is a narrower but genuinely useful capability -- knowing that Perplexity consistently frames your brand negatively in comparison queries is actionable information.
Verdict: Brand24 has more mature, broader sentiment analysis. Authoritas's sentiment tracking is more specialized but relevant if AI search is your focus.
Competitor tracking
Brand24 lets you set up separate projects for competitors and compare metrics like mention volume, reach, sentiment, and engagement side by side. The competitor comparison view is clean and easy to use. You can benchmark your brand's share of voice against up to several competitors depending on your plan.
Authoritas AI Tracker tracks competitor share of voice within AI search responses. For a given prompt, it shows which brands appear in LLM responses and how often -- so you can see that your competitor is mentioned in 60% of ChatGPT responses to a category query while you appear in 20%. That's a specific and useful data point.
Verdict: Different types of competitor intelligence. Brand24 for traditional web share of voice, Authoritas for AI search share of voice.
Pricing and credit model
Brand24 uses flat monthly pricing, which is easy to budget for. Authoritas AI Tracker uses a credit system where each LLM query costs a certain number of credits depending on the model. This creates unpredictability -- running 500 prompts across 7 LLMs burns through credits fast, and the cost per insight isn't immediately obvious when you sign up.
The other complication with Authoritas is that the SEO platform (rank tracking, site audits) is priced separately from the AI Tracker credits. If you want both, you're paying two separate subscriptions.
Verdict: Brand24 is simpler to budget. Authoritas's credit model requires more planning, and the split pricing adds friction.
Reporting and alerts
Brand24 generates automated PDF reports and supports scheduled email digests. You can set up real-time alerts for specific keywords or sentiment thresholds. The reporting is polished and works well for sharing with clients or stakeholders.
Authoritas AI Tracker's reporting is more dashboard-focused. You can export data and track trends over time, but the alert system is less developed than Brand24's. It's more of a "log in and check" tool than a "get notified immediately" one.
Verdict: Brand24 has better alerting and reporting infrastructure. Authoritas is catching up but isn't there yet.
Ease of use
Brand24 is genuinely easy to set up. You create a project, enter your keywords, and mentions start flowing in within minutes. The interface is clean and the learning curve is low.
Authoritas AI Tracker requires more upfront thinking. You need to define your prompts carefully -- the quality of what you track depends heavily on the prompts you choose. The credit model also means you need to be strategic about what you run. It's not hard to use, but it demands more deliberate setup.
Verdict: Brand24 is faster to get value from. Authoritas rewards more careful configuration.
Pricing comparison
Brand24 pricing
| Plan | Price | Keywords | Mentions/mo |
|---|---|---|---|
| Individual | $149/mo | 3 | 2,000 |
| Team | $199/mo | 7 | 5,000 |
| Pro | $299/mo | 12 | 25,000 |
| Enterprise | $499/mo+ | Unlimited | 100,000+ |
Annual billing reduces prices by roughly 17-20%. 14-day free trial available.
Authoritas AI Tracker pricing
| Plan | Price | Credits/mo |
|---|---|---|
| Free | £0 | 50 |
| P1 | £90/mo (~$115) | 2,000 |
| P2 | £225/mo (~$285) | 6,000 |
| P3 | £495/mo (~$630) | 15,000 |
| Enterprise | £1,125/mo (~$1,430) | 42,000 |
Note: The SEO platform (rank tracking, audits) is priced separately -- Essential £99/mo, Advanced £399/mo, Expert £799/mo. If you need both AI tracking and SEO, budget accordingly.
Pros and cons
Brand24
Pros:
- Real-time monitoring across 25M+ sources -- genuinely fast
- Clean, intuitive interface that's easy to get started with
- Strong sentiment analysis and reputation scoring
- Good alerting system for catching issues early
- Hashtag tracking and influencer identification built in
- Flat pricing is easy to budget for
- 14-day free trial, no credit card required
Cons:
- Zero AI search monitoring -- doesn't track ChatGPT, Perplexity, or any LLM
- No traditional SEO rank tracking
- Mention limits on lower plans can be restrictive for high-volume brands
- No content gap analysis or optimization recommendations
Authoritas AI Tracker
Pros:
- Purpose-built for AI search visibility tracking
- Covers 7 LLMs including ChatGPT, Perplexity, Claude, Gemini, DeepSeek
- Combines AI tracking with traditional SEO in one platform (if you pay for both)
- Share of voice tracking across LLMs is genuinely useful
- Citation source analysis shows which pages LLMs reference
- Free tier lets you test before committing
Cons:
- Credit-based pricing is hard to predict and plan around
- SEO platform costs extra on top of AI Tracker credits
- No social media or traditional web monitoring
- Alert system is less developed than Brand24's
- Requires careful prompt setup to get useful data
- Monitoring-only -- doesn't help you act on what you find
Who should pick which tool
Pick Brand24 if:
- Your main concern is tracking brand mentions on social media, news, and the broader web
- You need real-time alerts when your brand is mentioned or when sentiment shifts
- You're managing PR, reputation, or community response
- You want a tool that's easy to set up and start using immediately
- You're tracking hashtag campaigns or looking for influencers
Pick Authoritas AI Tracker if:
- You want to know how AI chatbots and search engines represent your brand
- You're already doing traditional SEO and want to add AI search visibility to your workflow
- You need share of voice data specifically within LLM responses
- You're a publisher or e-commerce brand trying to understand how AI platforms use your content
Consider both if:
- You need comprehensive brand monitoring across both traditional web and AI search -- these tools don't overlap, so running both is a legitimate strategy for brands that care about both channels
Consider Promptwatch if:
- You want AI search visibility tracking that goes beyond monitoring to actually help you improve your visibility -- with content gap analysis, AI-generated content, and page-level citation tracking across 10 LLMs
Final verdict
Brand24 and Authoritas AI Tracker aren't really competing for the same buyer. Brand24 is a mature, well-built social listening tool that does traditional brand monitoring well. Authoritas AI Tracker is an AI search visibility tracker that does something Brand24 can't do at all.
If you're choosing between them, the question is simple: are you trying to monitor what people say about you on the web, or are you trying to monitor what AI models say about you in their responses? The answer tells you which tool to use. For many brands in 2026, the honest answer is "both" -- and that means running both tools, since there's no overlap to avoid.