AI Peekaboo vs Authoritas AI Tracker (2026): Which AI visibility tool is better?

Key Takeaways

• AI Peekaboo is 3x cheaper for basic tracking: Pro plan at $99/mo includes white-label reporting, while Authoritas starts at £90/mo (~$115) for 2,000 credits that burn fast with multi-LLM queries
• Authoritas covers more AI models: Tracks 7 LLMs (ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Copilot, Bing AI) vs Peekaboo's 5 (ChatGPT, Gemini, Google AIO, Perplexity, Google AI Mode)
• Credit system vs flat pricing: Authoritas charges per query (1-5 credits depending on model), Peekaboo offers unlimited queries within plan limits -- predictable costs vs pay-as-you-go flexibility
• Publisher focus vs SaaS focus: Authoritas built for publishers tracking content licensing and IP protection, Peekaboo designed specifically for SaaS companies tracking product mentions
• Authoritas bundles traditional SEO: Full SEO platform (£99-£799/mo) separate from AI tracker, Peekaboo is AI visibility only
• White-label included in Peekaboo Pro: Agencies get client-ready reports at entry price point, Authoritas white-label likely requires enterprise tier

Overview

AI Peekaboo

AI Peekaboo positions itself as the AI visibility tool built specifically for SaaS companies. The pitch is simple: track how ChatGPT, Gemini, Perplexity, and Google's AI features mention your product, then improve your presence in AI answers. The platform focuses on prompt-based tracking -- you define the questions your customers ask, then monitor which tools AI models recommend. White-label reporting comes standard even on the $99/mo Pro plan, which makes it attractive for agencies managing multiple SaaS clients.

The interface emphasizes prompt discovery and visibility scoring. You search for prompts related to your category ("best team chat tool for startups"), add them to your tracking list, then see how often your brand appears in AI responses. The workflow is straightforward: find prompts, track visibility, analyze competitors, repeat.

Authoritas AI Tracker

Authoritas AI Tracker is part of a larger SEO platform that's been around since before AI search became a thing. The AI tracking module launched to help brands, publishers, and retailers monitor how LLMs cite their content. It covers more AI models than most competitors (7 total, including DeepSeek and Copilot), and the publisher angle is unique -- tracking content licensing opportunities and IP protection alongside brand mentions.

The platform uses a credit-based pricing model. Each query costs 1-5 credits depending on which AI model you're querying and whether you want citation data. Free tier gives you 50 credits to test it out, paid plans start at £90/mo for 2,000 credits. The AI tracker integrates with Authoritas's traditional SEO tools (separate pricing: £99-£799/mo), so if you're already using them for keyword tracking and technical SEO, adding AI visibility is a natural extension.

Side-by-Side Comparison

Pricing: Flat fee vs credits

This is where the two platforms diverge sharply.

AI Peekaboo pricing

AI Peekaboo uses straightforward monthly plans. Pro plan is $99/mo and includes white-label reporting, which is their main selling point for agencies. You get unlimited queries within whatever prompt/brand limits the plan sets (exact limits not public on their site, but the model is "track X prompts per month" not "pay per query").

Predictable costs. If you're an agency tracking 10 SaaS clients with 50 prompts each, you know exactly what you'll pay. No surprise bills if you run extra queries.

Authoritas AI Tracker pricing

Each query costs 1-5 credits depending on the AI model and whether you want citations:

• Google AIO: 1 credit
• GPT-4o mini: 1 credit
• Perplexity Sonar: 2 credits
• Claude 3.5 Haiku: 1 credit
• Gemini 1.5 Flash: 1 credit
• Models with citation tracking: +1-2 credits

So if you're tracking 100 prompts across 5 AI models with citations, that's roughly 300-500 credits per tracking run. Run it weekly and you'll burn through 1,200-2,000 credits/month. The P1 plan (2,000 credits) covers basic monitoring, but heavy users will need P2 or P3.

The credit model gives you flexibility -- pay for what you use, scale up or down. But it also means you're constantly doing math to avoid overages. For agencies billing clients, this can get messy.

Traditional SEO platform (Authoritas only)

Authoritas also sells a full SEO platform separate from the AI tracker:

• Essential: £99/mo
• Advanced: £399/mo
• Expert: $799/mo (note the currency switch)

If you want both AI tracking and traditional SEO tools, you're paying for two products. AI Peekaboo doesn't offer traditional SEO at all -- it's AI visibility only.

LLM coverage: 5 vs 7 models

Authoritas wins on breadth. It tracks 7 AI models including DeepSeek (which surged in early 2026) and Copilot. AI Peekaboo covers the big 5 but misses Claude, DeepSeek, and Copilot.

Does that matter? Depends on your audience. If your customers use ChatGPT, Gemini, and Perplexity (the three dominant consumer-facing AI search engines), both tools cover you. If you're tracking enterprise users who rely on Copilot, or you want to monitor the full AI landscape including newer models, Authoritas is more complete.

That said, more models means more credits burned per tracking run on Authoritas. Querying all 7 models with citations could cost 20-30 credits per prompt. AI Peekaboo's flat pricing means you can query all 5 models as often as you want without worrying about credit burn.

Prompt tracking and competitor analysis

Both platforms center on prompt-based tracking. You define the questions your customers ask ("best CRM for small business", "Slack alternatives for remote teams"), then monitor which brands AI models recommend.

AI Peekaboo's approach

The interface shows a prompt library where you can browse and select questions to track. Examples from their site:

• "Which team chat tool is best for a 10-person startup?"
• "What features should a paid team messenger absolutely include?"
• "Which communication tool offers the best value on a tight budget?"

You add prompts to your tracking list, then Peekaboo queries the AI models and shows your visibility score -- how often your brand appears in responses, at what position, and with what context. Competitor tracking is built in, so you see which other tools are mentioned alongside yours.

The workflow is optimized for SaaS: discover prompts in your category, track your share of voice, identify gaps where competitors dominate.

Authoritas's approach

Authoritas takes a similar prompt-based approach but adds more flexibility around personas and journey stages. You can define different customer personas ("startup founder", "enterprise IT buyer") and track how AI responses vary by persona. The platform also categorizes prompts by intent:

• Informational ("what is X")
• Where to buy / How to buy
• Branded ("[your brand] vs [competitor]")
• Location-based

This segmentation helps publishers and retailers understand which types of queries drive visibility. For example, a publisher might track informational queries where their articles get cited, while a retailer tracks buying-intent queries where their products appear.

Competitor tracking includes share of voice trends over time. You can see which brands are gaining or losing visibility in AI responses, and drill into specific prompts to understand why.

Citation and source analysis

Both platforms track which sources AI models cite when they mention your brand. This is critical -- knowing that ChatGPT cited your blog post vs a Reddit thread vs a competitor's comparison page tells you where to focus content efforts.

AI Peekaboo citations

Peekaboo shows citation data as part of the standard tracking. When an AI model mentions your brand, you see which URLs it referenced. The focus is on understanding what content drives visibility so you can create more of it.

No separate cost for citation tracking -- it's included in the flat monthly fee.

Authoritas citations

Authoritas treats citation tracking as an add-on that costs extra credits (usually +1-2 credits per query). This gives you more control -- if you just want to see whether your brand was mentioned, you can skip citations and save credits. If you need deep source analysis, you pay for it.

The citation view shows which domains, pages, and content types AI models reference. For publishers, this is where the licensing insight comes in -- you can see which of your articles are being cited, estimate the value of that content to AI platforms, and potentially negotiate licensing deals.

Publisher-specific features (Authoritas only)

Authoritas built features specifically for publishers tracking how AI platforms use their content:

• Content licensing insights: Track which articles get cited most often, estimate the value of your content to AI platforms, identify licensing opportunities
• IP protection: Monitor whether AI models are reproducing your content verbatim vs citing it properly
• Monetization tracking: Understand which content drives the most AI visibility and could be leveraged for licensing revenue

AI Peekaboo doesn't address any of this. It's built for SaaS companies tracking product mentions, not publishers tracking content usage.

If you're a media company or publisher, Authoritas is the obvious choice. If you're a SaaS company, these features are irrelevant.

White-label reporting for agencies

AI Peekaboo includes white-label reporting in the $99/mo Pro plan. You can generate client-ready reports with your agency's branding, no "Powered by Peekaboo" footer.

Authoritas doesn't advertise white-label on their pricing page. It's likely available at the enterprise tier (£1,125/mo) but not at lower tiers. For agencies managing multiple clients, this is a meaningful cost difference -- Peekaboo gives you white-label at $99/mo, Authoritas probably requires a $1,400+/mo commitment.

Traditional SEO integration

Authoritas is a full SEO platform that added AI tracking as a module. If you're already using Authoritas for keyword research, rank tracking, technical audits, and backlink analysis, adding AI visibility is a natural extension. The two datasets live in the same dashboard.

Pricing for the SEO platform is separate:

• Essential: £99/mo (basic rank tracking, site audits)
• Advanced: £399/mo (competitor analysis, content optimization)
• Expert: $799/mo (enterprise features, API access)

So if you want both traditional SEO and AI tracking, you're paying £99/mo (SEO Essential) + £90/mo (AI Tracker P1) = £189/mo (~$241) minimum. That's 2.4x the cost of AI Peekaboo's Pro plan, but you're getting a full SEO suite.

AI Peekaboo is AI visibility only. No keyword tracking, no backlink analysis, no technical SEO. If you need traditional SEO tools, you'll use something else alongside Peekaboo.

Sentiment analysis

Authoritas explicitly mentions sentiment tracking -- whether AI models mention your brand positively, negatively, or neutrally. This matters for reputation management. If ChatGPT is recommending competitors over you because of negative sentiment in cited sources, you need to know.

AI Peekaboo doesn't advertise sentiment analysis on their site. The focus is on visibility (are you mentioned?) and position (where do you rank?), not tone.

Who should pick AI Peekaboo

• SaaS companies on a budget: $99/mo flat fee with white-label is hard to beat if you're tracking 50-100 prompts
• Agencies managing multiple SaaS clients: White-label at the entry price point, predictable costs, no credit math
• Teams that only care about the big 5 LLMs: ChatGPT, Gemini, Perplexity, Google AIO, Google AI Mode cover 90% of consumer AI search traffic
• Anyone who hates usage-based pricing: Flat monthly fee means no surprise bills

Who should pick Authoritas AI Tracker

• Publishers tracking content licensing: The only platform built for this use case
• Brands that need comprehensive LLM coverage: 7 models including DeepSeek and Copilot
• Existing Authoritas SEO customers: If you're already paying for the SEO platform, adding AI tracking is a no-brainer
• Enterprise teams with complex persona tracking: The persona and journey stage segmentation is more sophisticated than Peekaboo
• Anyone who wants to pay only for what they use: Credit model lets you scale up or down month to month

If you're also looking to track how your brand shows up in AI search results with more advanced optimization capabilities, Promptwatch takes a different angle -- it not only tracks visibility but helps you identify content gaps and generate articles designed to get cited by AI models.

Pros and cons

AI Peekaboo pros

• Simple flat pricing, no credit math
• White-label included at $99/mo
• Built specifically for SaaS use case
• Unlimited queries within plan limits
• Clean, focused interface

AI Peekaboo cons

• Only 5 LLMs (misses Claude, DeepSeek, Copilot)
• No traditional SEO tools
• No sentiment analysis mentioned
• Not designed for publishers or retailers
• Prompt/brand limits not transparent on website

Authoritas AI Tracker pros

• Tracks 7 LLMs including newer models
• Publisher-specific features (licensing, IP protection)
• Integrates with full SEO platform
• Sentiment analysis included
• Flexible credit model (pay for what you use)
• Free tier to test (50 credits)

Authoritas AI Tracker cons

• Credit system requires constant math
• White-label likely enterprise-only
• More expensive for heavy usage (P2/P3 plans)
• Citation tracking costs extra credits
• Steeper learning curve
• Two separate products if you want SEO + AI tracking

Final verdict

Pick AI Peekaboo if you're a SaaS company or agency that wants simple, predictable AI visibility tracking without the complexity of credit systems or traditional SEO bundles. The $99/mo Pro plan with white-label is the best value in this category for teams tracking 50-150 prompts across the major AI models.

Pick Authoritas if you're a publisher tracking content licensing, an enterprise brand that needs comprehensive LLM coverage (including Claude, DeepSeek, Copilot), or you're already using Authoritas for traditional SEO and want to add AI tracking. The credit model works well if your usage fluctuates month to month, but it's more expensive and complex than Peekaboo's flat pricing.

For most SaaS companies and agencies, Peekaboo is the simpler, cheaper choice. For publishers and enterprises with complex tracking needs, Authoritas is worth the extra cost and learning curve.